create a research strategy

[afeld]

May be all in one, or separate documents.

1. [ ] Three project goals
2. [ ] Top three research goals that map to the above
3. [ ] Three top user assumptions we're making (behavior changes that need to be made)
4. [ ] Testing plan (outside of interviews)
5. [ ] User segments
6. [ ] Mapping incentives and dependencies
7. [ ] Measures of success, and how research maps to that

Thanks @katemccallkiley1 for helping with this list!