I feel that Fathom is using the term visitor in the incorrect context. In comparable web analytics solutions the term visitor is reserved for a persistent cookie measurement of a browser. Given the cookie expires and the measurement is unable to determine if that browser has come back to the website after the session has expired, the term Visit would be more appropriate.
I feel that Fathom is using the term visitor in the incorrect context. In comparable web analytics solutions the term visitor is reserved for a persistent cookie measurement of a browser. Given the cookie expires and the measurement is unable to determine if that browser has come back to the website after the session has expired, the term Visit would be more appropriate.
A google search shows this terminology is common throughout the industry. https://www.google.com/search?q=pageview+visit+visitor&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiHysCFxJXjAhWXqp4KHclPBqgQ_AUIECgB&biw=1231&bih=1371