D71: drawing session

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Q. make posters: infant mortality; rainwater harvesting; illiteracy

STEER AWAY FROM GENERIC

POSTER DESIGN THEORY

• every poster serves a PURPOSE

  A good visual is worth 1000 words

INDIRECT COMMUNICATION OF AN IDEA

• the viewer has a limited attention span
• the idea should be conveyed within 10s (exception: infographic posters)
• typography, design language coherence with the theme and idea

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TYPES OF POSTERS

ADVERTISE

• catchy
• colourful
• aesthetic
• max creativity

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AWARENESS

• convey an idea, inform about an issue
• avoid generic ideas
• creativity is rewarded

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(not a concern for design exam)

POLITICAL

MOVIE: summarise the entire story in one visual

GAMING

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INFOGRAPHIC

• instructions, steps, aspects
• more text; takes time to read
• setting is there people have time to read
  • found in doctor's clinics, hospitals
  • govt. posters

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MINIMALISTIC DESIGN

• aesthetic and best use of creativity
• less time to make, but more time to brainstorm
• easy to understand, less ambiguous

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THIRD ONE: minimalistic, main theme of the movie, aesthetic

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TYPOGRAPHY IS VERY IMPORTANT!

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CONTENTS OF POSTER

• theme + visuals
• headline, sub-heading
• details (not required)

UNBREAKABLE RULES OF POSTER

• no body copy (paragraphs)
• eye flow: composition, gestalt, clarity, no confusion
• design language: typography, big-medium-small

WHAT MAKES A GOOD POSTER

• concept: the main idea
• visual ergonimics: clean, gestalt
• design language maintenance: typography, design theory