Rebranding needed for resurrection of project

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The branding elements of Xarino need to be changed from those from XaraLX
to something new and exciting; the name needs to be changed to  Xarino
throughout (with attribution) and some new graphics including a logo may
want to be found (given the current state of Xarino it may not be usable
enough to create this initially at least but I think I have enough
experience with Inkscape to have a go, any other attempts would be welcome
and if the response is big enough we can have a vote in the ubuntu forums)

Original issue reported on code.google.com by tom....@gmail.com on 18 Jan 2009 at 4:42

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[deleted comment]

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Original comment by tom....@gmail.com on 18 Jan 2009 at 5:01

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I have a range of logos I've started work on for Xarino, which I created in 
XaraLX. 
I've added these to the downloads section.

There's a chronology to the logo set.  Because the project is in it's initial 
stages
- I propose a 2-stage branding.  

Stage one logos would be used while the project is gaining momentum - and makes 
use
of a blue 'band-aid' emblem as the 'X' in Xarino, to signify it's main aims; 
patching
and completing functionality of the product.

Stage two abandons the band-aid emblem and replaces it with a typographic X.  
I'd
propose that this logo would be used once the project has gained momentum and
includes it's own functionality, and is an individual product in it's own right.

Have a look and let me know what you think.. obviously these are prototypes, 
and just
a start.

Luke

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Associated files;

Stage One:

[1] proto_initaldev_logo_lightblue.png
[2] proto_initaldev_logo_midblue.png
[3] proto_initaldev_logo_mono.png

Stage Two:

[4] proto_establish_logo.png
[5] proto_establish_button.png

Original comment by lwhitm...@gmail.com on 22 Jan 2009 at 7:28

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great work - much better than my initial attempts :-),
I think the staging is a great idea and the logo creates a great strong image 
for the
project with lots of room for adaptation for themed about pages etc. Just one 
thing,
for the bandage ones I think that the meaning of the image needs to be clearer, 
more
obvious lines in the centre and some little dots in the middle (only in the 
centre of
the plaster) would make it more obvious what it is. Maybe something like this 
as a
reference: http://www.supportingyourclaim.co.uk/images/plaster_wall.jpg. You 
could
even add a crack to the black surrounding the X for added effect (I don't know 
if
this imagery would be too strong or not).
If we are re-branding the icon this would be a great idea to think about 
whether we
could do this whilst releasing new icons (as OpenOffice did with 3.0) to 
improve the
general feel of the program as well as attracting intrest. The gnome-colors 
theme for
inkscape seems great and if I could create a script to convert inkscape themes 
for
xarino that would give us great flexibility in the future.

Original comment by tom....@gmail.com on 22 Jan 2009 at 9:44

• Changed state: Started

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thanks for the encouragement :) Re. your suggestions, I completely agree - I'll 
have
a go at making the graphic more clear and post the results once they're done.

For the time being, while I agree with the principle, I don't think it's worth
changing the current program function icons.  I'm imagining that some of the 
people
who will be using this version of the program will be XaraLX users, and 
changing the
interface might make the transition more difficult than it has to be?

Original comment by lwhitm...@gmail.com on 22 Jan 2009 at 10:15

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You are right, with any change in icons we need to be very careful about 
upsetting
users. Maybe we could just create nice vector versions of them whilst keeping 
the
same imagery for each (the move from a jagged arrow to an anti-aliased one 
should not
be too hard for users). As our main userbase is longterm Xara users we do need 
to be
careful not to change too many core UI features but the current icons are 
looking
terribly out of date so a change in their visual apparently but not what they 
depict
should serve both objectives.

Original comment by tom....@gmail.com on 22 Jan 2009 at 11:53

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attached is a list of all uses of the string 'xaralx' in the code - I might 
just try
replacing them with xarino using perl and create a branch with the result (to 
see
whether it breaks anything)

Original comment by tom....@gmail.com on 24 Jan 2009 at 11:48

Attachments:

• xarareferences.lst