Website updates brief

Target state

Project/Protocol/Community centred
Not sales, not an exchange homepage
Open source content, assets, code
Anyone (whether new to or familiar with Vega) can find what they need quickly, whether it is on the site or not, including:
- about Vega
  - headline
  - describe project
  - mission
  - high level design goals (“pro” / “real world” trading)
  - team behind Vega
  - open/values/get involved
  - roadmap/link to post?
  - governance
- overview of the protocol (summary level - images/bullet points)
  - trading protocol
  - liquidity mining
  - cross-chain/bridge
  - governance/market creation
- testnet & Console
  - how to use
  - prominent Console link
  - info (nodes, etc.)
  - stats
  - block explorer
- protocol/technical documentation
  - new protocolised docs
  - API docs (all three)
  - client libraries
  - sample code
  - tutorials/walkthroughs
- community fora
  - forums
  - discord
  - TG (secondary)
- published articles/press releases/blog posts/videos
- social media channels
  - GitHub
  - Twitter
  - YouTube
  - ...
Succinct, supported by visuals
DO NOT duplicate things covered elsewhere, DO aim to create a very limited amount of additional content and focus on organisation, linking prominently to what exists elsewhere, writing succinctly and clearly with visuals to help

DeFi people (these pretty much all sit in one or more other categories)
Core early users (relatively small number of these, they try "everything")
Cex futures/perpetual/day traders (SBF fans/FTX users key target, BitMEX, Binance also)
Developers (building for fun/bounties)
Traditional finance crypto savvy “very early adopters” (secondary)
Large protocols/projects that need to hedge risk (secondary)

Decide if we are keeping current site generation tools/pipeline
Spec any development/devops work needed and do it (Big Fan/Oli?)
Open source [new?] website repository
Decide license for graphics assets and open source these (separate repo)
Define list of new pages to be created
Create updated structure/navigation (inc. external links, define whether pages will be split/combined)
Write new homepage content/spec any visuals
Design updated homepage and overall site structure/nav (Big Fan)
Update existing page content including splitting/combine
Design work for existing pages (if/where needed)
Write content and produce “specs” for diagrams/visuals for other pages
Design other pages (Big Fan, illustrator?)
Replace existing site with new as early as possible and deploy iteratively
Translations