title: Overhauling a top-ranked institution's website to align its online reputation with its reality.
cover: ELI-cover.jpg
thumbnail: ELI-thumb.jpg
client: Eli Broad College of Business at Michigan State University
tags: (two)
section 1
title: Research and planning
image: ELI-section1.jpg
description: A website is arguably an organization's most relevant and powerful marketing tool. When planning a website overhaul for Eli Broad College of Business at Michigan State University, we identified a gap between the College's top-ranked status and its online presence. Collaborating with the client, organizing a strong information architecture, and conducting research with our target market were all critical for planning a website based on user needs, rather than on guesswork or institutional design. (Revolutionary, we know.)
section 2
title: Identifying creative solutions
image: ELI-section2.jpg
description: We believe strongly that all aspects of a website are interconnected, and should be considered holistically. Photography choices, rhetoric, design, development, and business goals should all work together. With the Broad website, we maintained a focus on technology, design, and marketing strategy, as one of these factors simply couldn't exist without the others. This involved designing a fresh, straightforward interface and drafting engaging, search engine-optimized content. Together with the client, we were able to condense 20+ sites with 1000+ pages down to one cleaner, more effective, and efficient presence.
section 3
title: Prioritizing ease of use
image: ELI-section3.jpg
description: We believe in accessibility as best practice. In good documentation. In logical site mapping and content hierarchy. For Broad's site, front-end and back-end development promoted a seamless experience for administrative users to continually update. From an end-user standpoint, an amped-up news presence allowed for more timely and dynamic content–because a website should never be a stationary presence.
jillfreitas
commented
5 years ago
title: Overhauling a top-ranked institution's website to align its online reputation with its reality.
cover: ELI-cover.jpg
thumbnail: ELI-thumb.jpg
client: Eli Broad College of Business at Michigan State University
tags: (two)
section 1 title: Research and planning image: ELI-section1.jpg
description: A website is arguably an organization's most relevant and powerful marketing tool. When planning a website overhaul for Eli Broad College of Business at Michigan State University, we identified a gap between the College's top-ranked status and its online presence. Collaborating with the client, organizing a strong information architecture, and conducting research with our target market were all critical for planning a website based on user needs, rather than on guesswork or institutional design. (Revolutionary, we know.)
section 2 title: Identifying creative solutions image: ELI-section2.jpg
description: We believe strongly that all aspects of a website are interconnected, and should be considered holistically. Photography choices, rhetoric, design, development, and business goals should all work together. With the Broad website, we maintained a focus on technology, design, and marketing strategy, as one of these factors simply couldn't exist without the others. This involved designing a fresh, straightforward interface and drafting engaging, search engine-optimized content. Together with the client, we were able to condense 20+ sites with 1000+ pages down to one cleaner, more effective, and efficient presence.
section 3 title: Prioritizing ease of use image: ELI-section3.jpg
description: We believe in accessibility as best practice. In good documentation. In logical site mapping and content hierarchy. For Broad's site, front-end and back-end development promoted a seamless experience for administrative users to continually update. From an end-user standpoint, an amped-up news presence allowed for more timely and dynamic content–because a website should never be a stationary presence.