title: Repositioning a powerhouse video production studio while retaining brand equity.
cover: Render-cover.jpg
thumbnail: Render-thumbnail.jpg
client: Render Studios
tags:
– Naming
– Brand Development
sections:
1.
title: Finding a new name that fits
image: render-secction1.jpg
description: Render Studios has had 35 years of success in the books under the name of Such Video when they came to us for a rebrand and to help position the company. When you've had a successful history and dependable brand, change is not to be taken lightly. Our task—to develop a new name and wrap-around brand platform—we started with deep research into existing brand perceptions and the principal's aspirations for the next 35 years.
2.
title: Positioning and articulating the brand
image: render-secction2.jpg
description: What makes a brand unique? What makes their offerings any better or worse than the next guy? Audiences need to know. We helped Render's leadership articulate their vision in a way that accurately represented where they wanted to go, inspired their team, capitalized on their very best qualities and narrated their journey and successes.
3.
title: Getting the launch right
image: render-secction3.jpg
description: A brand relaunch is a distinct opportunity to re-engage existing audiences. It allows loyalists to reconsider and reinvest in their affinity for what you offer. It's also an opportune moment to capture mindshare with new audiences. From getting internal audiences on board to timing direct mail and digital launch precisely, elegance and planning are crucial and no detail is too small. Here's to another 25 years of beautiful video from Render Studios.
jillfreitas
commented
6 years ago 
title: Repositioning a powerhouse video production studio while retaining brand equity.
cover: Render-cover.jpg thumbnail: Render-thumbnail.jpg client: Render Studios tags: – Naming – Brand Development
sections:
1. title: Finding a new name that fits image: render-secction1.jpg description: Render Studios has had 35 years of success in the books under the name of Such Video when they came to us for a rebrand and to help position the company. When you've had a successful history and dependable brand, change is not to be taken lightly. Our task—to develop a new name and wrap-around brand platform—we started with deep research into existing brand perceptions and the principal's aspirations for the next 35 years.
2. title: Positioning and articulating the brand image: render-secction2.jpg description: What makes a brand unique? What makes their offerings any better or worse than the next guy? Audiences need to know. We helped Render's leadership articulate their vision in a way that accurately represented where they wanted to go, inspired their team, capitalized on their very best qualities and narrated their journey and successes.
3. title: Getting the launch right image: render-secction3.jpg description: A brand relaunch is a distinct opportunity to re-engage existing audiences. It allows loyalists to reconsider and reinvest in their affinity for what you offer. It's also an opportune moment to capture mindshare with new audiences. From getting internal audiences on board to timing direct mail and digital launch precisely, elegance and planning are crucial and no detail is too small. Here's to another 25 years of beautiful video from Render Studios.