title: Developing publications that are tuned in to both content and audience.
cover: Publications-cover.jpg
thumbnail: Publications-thumbnail.jpg
client: Our secret crush: publications
tags:
– Content Strategy
– Design
sections:
1.
title: Conceptual thinking
image: Publications-section1.jpg
description: Capturing the soul of an organization means more than outlining yearly stats in an annual report. It means developing a conceptual layer & narrative that captures the reader. For a client like Firecracker Foundation, it means gently (or not) bringing readers into the reality of trauma and healing. It means taking them through the journey, asking them to imagine, and inspiring them into action.
2.
title: Birthing an annual
image: Publications-section2.jpg
description: When a client is new to annual reports, we help guide them through the process. We suggest innovative way to communicate their numbers, dig deep to help them articulate what was notable about the year in review, and talk about the goals and call to action that can inform the publication's concept. For Habitat for Humanity Capital Region, that meant articulating the broad effects of housing insecurity in our community, and the many ways the organization addresses the problem.
3.
title: Hitting the details
image: Publications-section3.jpg
description:
We'll be honest, nothing feels better than well-set typography, an clear and organized chart, or strategic white space. Small details matter. A lot. And understanding when to go corporate or soft or loud or playful? That is based in understanding the client deeply, and aligning with their overall goals.
jillfreitas
commented
6 years ago 
title: Developing publications that are tuned in to both content and audience. cover: Publications-cover.jpg thumbnail: Publications-thumbnail.jpg client: Our secret crush: publications tags: – Content Strategy – Design
sections:
1. title: Conceptual thinking image: Publications-section1.jpg description: Capturing the soul of an organization means more than outlining yearly stats in an annual report. It means developing a conceptual layer & narrative that captures the reader. For a client like Firecracker Foundation, it means gently (or not) bringing readers into the reality of trauma and healing. It means taking them through the journey, asking them to imagine, and inspiring them into action.
2. title: Birthing an annual image: Publications-section2.jpg description: When a client is new to annual reports, we help guide them through the process. We suggest innovative way to communicate their numbers, dig deep to help them articulate what was notable about the year in review, and talk about the goals and call to action that can inform the publication's concept. For Habitat for Humanity Capital Region, that meant articulating the broad effects of housing insecurity in our community, and the many ways the organization addresses the problem.
3. title: Hitting the details image: Publications-section3.jpg description: We'll be honest, nothing feels better than well-set typography, an clear and organized chart, or strategic white space. Small details matter. A lot. And understanding when to go corporate or soft or loud or playful? That is based in understanding the client deeply, and aligning with their overall goals.