title: Responding to the changing education landscape with a new name, brand, and outlook.
cover: Wilson-cover.jpg
thumbnail: Wilson-thumbnail.jpg
client: Ingham Intermediate School District
tags:
– Research
– Rebranding
sections:
1.
title: Positioning and research
image: Wilson-section1.jpg
description: Nothing feels better than a good SWOT analysis—it clarifies your thinking and it uncovers contradictory perceptions. Combined with a deep dive into strategic goals and competitive landscape. We started by recommending a rename with a purpose: taking Capital Area Career Center to Wilson Talent Center, naming the school after a beloved former board member.
2.
title: Nice to (re)meet you
image: Wilson-section2.jpg
description: With a new name and a fresh new energy for helping students get a jump on their credentials, we helped Wilson freshen outreach materials and succinctly tell their story to the schools and students they serve. A sophisticated yet energetic color palette and a clear positioning statement position Wilson as a stepping stone to both college and technical careers.
3.
title: Usable tools
image: Wilson-section3.jpg
description: Ensuring a client has the tools and tactics to successfully implement a brand long-term is perhaps just as important as getting the brand right in the first place, and helping subsequent partners deploy materials that are true to vision. The result? A strong, refined, confident new outlook for a school that it turning out impressive grads. All-around win.
jillfreitas
commented
6 years ago 
title: Responding to the changing education landscape with a new name, brand, and outlook. cover: Wilson-cover.jpg thumbnail: Wilson-thumbnail.jpg client: Ingham Intermediate School District tags: – Research – Rebranding
sections:
1. title: Positioning and research image: Wilson-section1.jpg description: Nothing feels better than a good SWOT analysis—it clarifies your thinking and it uncovers contradictory perceptions. Combined with a deep dive into strategic goals and competitive landscape. We started by recommending a rename with a purpose: taking Capital Area Career Center to Wilson Talent Center, naming the school after a beloved former board member.
2. title: Nice to (re)meet you image: Wilson-section2.jpg description: With a new name and a fresh new energy for helping students get a jump on their credentials, we helped Wilson freshen outreach materials and succinctly tell their story to the schools and students they serve. A sophisticated yet energetic color palette and a clear positioning statement position Wilson as a stepping stone to both college and technical careers.
3. title: Usable tools image: Wilson-section3.jpg description: Ensuring a client has the tools and tactics to successfully implement a brand long-term is perhaps just as important as getting the brand right in the first place, and helping subsequent partners deploy materials that are true to vision. The result? A strong, refined, confident new outlook for a school that it turning out impressive grads. All-around win.