Michigan State University's brand is renowned for its thoroughness and intentionality, demanding that all marketing materials, from websites to publications, not only adhere to but also enhance this strong identity. In our work with MSU, we’ve rose to the challenge of creating pieces that maintain unique personalities while still aligning with the university’s overarching goals and strict standards for branding and accessibility.
Michigan State University's brand is renowned for its thoroughness and intentionality, demanding that all marketing materials, from websites to publications, not only adhere to but also enhance this strong identity. In our work with MSU, we’ve rose to the challenge of creating pieces that maintain unique personalities while still aligning with the university’s overarching goals and strict standards for branding and accessibility.