(UX) Review 6 key pages linked to at top of the Homepage

[NWatson212]

Following on from VSD-402 and the homepage layout updates it has been decided to move the PSR to the bottom of the page and replace it with 6 key sections of the site that are categorised at the top of the page.

Landing pages need to reflect the meganav and link to the pages below it. Possible that meganav will change with site structure review

Requirements

Review the following 6 pages to ensure they provide the necessary content to guide the user's journey on the site. (To be broken down into further tickets for each page); https://www.visitscotland.com/things-to-do/food-drink https://www.visitscotland.com/things-to-do/events https://www.visitscotland.com/things-to-do/landscapes-nature https://www.visitscotland.com/things-to-do https://www.visitscotland.com/accommodation/uniquely-scottish https://www.visitscotland.com/inspiration/culture Update the pages according to existing content guidelines (https://confluence.visitscotland.com/display/CT/Content+Guidelines) Use Content square to assess engagement rates on the page Use GA and Cludo to review user's next steps Carry out user testing to explore what users like and dislike about the page

Success criteria

Findings and recommendations written up for the page

Original Jira ticket https://jira.visitscotland.com/browse/VSD-464

[KirstyScott]

Need to determine how page guidelines might impact this

[MichaelGrahamVS]

This will be superseded by critical user journey mapping work.