Closed dsernst closed 5 years ago
Got a video: https://www.youtube.com/watch?v=EzEJfbuiVBM
We need a higher production quality video.
We still need a higher quality video — but this is a good opportunity to reinforce the story to them, remind them what United is all about.
A lot of people are not verifying. It's a big hindrance to being able to show growth.
There's a massively noticeable discrepancy between people who I've talked to in person, who seem to verify nearly 100% of the time, vs other people, who verify around 20-40%.
If they write in and ask, they often come to understand why it's necessary, and then verify.
I think a video — something easy to watch, explaining what's going on, and putting a human face behind it — could go a long way.
Here's a first draft script: