We need to create the Brand Book to increase the brand's visual value and generate professionalism throughout the brand's visual communication.
To create these documents, we need to perform four steps in a creative process called Double Diamond. Research, Definition, Construction and Delivery.
Once the Research and Definition is done, we will have a good direction to build the main elements of the brand.
Building all the chapters of the book, we will only have the last one at the end, which will be Delivery, where we will produce several digital and physical pieces for the brand.
Description
We need to create the Brand Book to increase the brand's visual value and generate professionalism throughout the brand's visual communication.
To create these documents, we need to perform four steps in a creative process called Double Diamond. Research, Definition, Construction and Delivery.
Once the Research and Definition is done, we will have a good direction to build the main elements of the brand.
Building all the chapters of the book, we will only have the last one at the end, which will be Delivery, where we will produce several digital and physical pieces for the brand.
Ressources
Figjam / Figma