Data models standardization

[tidoust]

Already covered by EBU Core and SMPTE ST 2065. Anything else that needs to be done, on top of promoting these standards?

Raised in:

• The Power of an iPaaS for Media

[bquinn]

I'd like to throw our work at IPTC, the Video Metadata Hub, into the ring.

We're making a standardised set of properties that can be mapped across different technical standards.

From the VMHub User Guide:

IPTC’s Video Metadata Hub is a universal metadata schema for video developed with the key goal of storing and exchanging metadata in a safe and reliable way.

It is not a new video metadata standard, in the sense that it does not define any new fields that are not already defined in other formats.

Instead, it defines a common set of video metadata fields, giving precise semantics — so we will know exactly what we mean by "Contributor" or "Creator" — and shows how each of those common fields can be used in existing video standards such as EBUCore, PBCore, IPTC Photo Metadata Standard, Apple Quicktime, MPEG7, Panasonic P2 and Sony XDCAM.

More resources:

• See the actual IPTC Video Metadata Hub properties in this table
• VMHub mappings to existing standards including EBUCore
• a User Guide explaining how Video Metadata Hub can be used
• a tool to generate a very simple VMHub data set in various formats.

[chrisn]

Thanks Brendan! Do you have thoughts on what W3C could help with on in this space?

[jfcampon]

I also think IPTC can be interesting and complementary to add additional metadata for other type of content. While EBU Core is more generic for editorial and can describe any content, the SMPTE 2065 is more focus on the production, and IPTC is more focus on News (Press). So I totally agree that for some scenarios, using IPTC can add a great value.