Title

[shawna-slh]

Background

A fundamental question is "audio and video" &/or "media" in the title and throughout. Basically, many people will look for "audio and video". Yet some want "media" in the title (Judy in survey).

User experience optimization: A strong recommendation from usability testing in late 2017 (thanks Visa!), was to have the navigation be "Make Audio & Video Accessible", and not "media" (ref) – based on what users were looking for in the navigation to complete a task about captions.

Common usage of "media" is broader than just audio and video. For example, "print" is a type of media. "Media" is used differently in different contexts. Do a web search on "types of media" and you get lots of different perspectives. "Multimedia" is often used to mean audio and video.

W3C documents often use "media" for audio and video, but not always. For example:

• WCAG uses "time-based media" and "synchronized media". (Previous EOWG comments were that "time-based media" is jargon.)
• Media Accessibility User Requirements uses just "media" to mean audio and video.
• Media Queries includes screen and print.
• …

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Perhaps the most technically correct and broadly recognizable phrasing is "audio and video media". The 30 May draft has that in the main title and navigation so you can see it in context.
(Note that for people who use "media" to mean "audio and video", that would likely seem awkwardly redundant.)

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A few things to keep in mind:

• This page is on the W3C WAI website which gives it some context (especially for the navigation short version).
• The full title hopefully will be referred to in places that might not include that context.
• The scope can be clarified in a subtitle &/or the summary &/or introduction.
• See draft for what else is around it in the navigation.

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EOWG discussions:

• 31 May
  • "audiovisual media" common terminology in some areas in Europe
  • includes discussion of "WAI" in title
• 26 April

[shawna-slh]

[Everyone is encouraged to add your brainstorms to this comment!]

Brainstorms for full title and for short version in WAI website navigation:

• full: How to Make Audio and Video Media Accessible
  nav: Make Audio and Video Media Accessible
  nav: Audio and Video Media
  full: How to Make Audio and Video Accessible
  full: How to Make Media (Audio and Video) Accessible
  full: How to Make Media on the Web Accessible

• full: Making Audio and Video Accessible
  full: Making Audio and Video Media Accessible
  full: Making Media (Audio and Video) Accessible
  full: Make Media on the Web Accessible

• full: WAI Media Guide: Making Audio and Video Accessible
  nav: Media Guide for Audio and Video
  full: WAI Guide: How to Make Audio and Video Media Accessible
  full: WAI Media Guide: Creating and delivering accessible audio and video content
  nav: Media (Audio and Video)
  full: Guide to Accessible Media for Web and Mobile
  full: Accessible Media Tutorial

• full: Audiovisual Media – Make Audio and Video accessible
  full: Audiovisual Media – Making Audio and Video Accessible
  full: Audiovisual Media – How to Make Audio and Video Accessible

• full: WAI Audiovisual Media Guide to Making Audio and Video Accessible
  full: WAI Audiovisual Media Guide: How to Make Audio and Video Accessible
  nav: Audio-Video Media

[bakkenb]

I like...

full: Making Audio and Video Media Accessible nav: Media (Audio and Video)

[sharronrush]

My preference is for: Making Audio and Video Accessible 2nd choice: How to Make Audio and Video Accessible

[daniel-montalvo]

My preferences are:

• full: How to Make Audio and Video Media Accessible
• Nav: Media (Audio and Video)

[cochfarf]

+1 to full: Making Audio and Video Media Accessible nav: Media (Audio and Video)

[shawna-slh]

Based on various considerations and input, current version has: full: Making Audio and Video Media Accessible nav: Audio & Video Media

We'll go with that — unless/until someone wants to re-open the issue. :-)