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w3c / web-advertising

Web Advertising BG - https://www.w3.org/community/web-adv/
https://w3c.github.io/web-advertising/dashboard/
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Advertising Metadata #123

Open darobin opened 3 years ago

darobin commented 3 years ago

There was discussion at the 2021-06-29 about the potential usefulness of ads metadata. There is the Ad ID option, which gives ads an identifier using which metadata can be obtained. There is also the option of simply including metadata directly in an ad bundle.

I believe that coming EU regulation may make some types of ad metadata mandatory, so solving this well prior to it coming into effect would also help.

I would find developing a greater understanding of this use case valuable.

AramZS commented 2 years ago

Adding this to the Agenda for our next meeting, as I would also find this discussion in this group in particular very interesting.