Shared goals?

[wseltzer]

I had proposed these goals in a draft howto document, but was encouraged to move them out for discussion.

Goals:

• Stop individually-identified cross-site / web-wide tracking

  • Restrict third-party cookies
  • Restrict fingerprinting, e.g. IP blindness
  • Permit user choice

• Provide monetization opportunities that support the open web

  • Measurement of impressions, conversions, and attribution
  • Aggregate reporting APIs
  • Enable non-tracking-based targeting, e.g. FLoC, TURTLEDOVE, in-browser auction
  • Fraud-resistance

Do we share this set of high-level goals?

[jwrosewell]

My preference would be to express goals in terms of outcomes for people, society, publishers, advertisers and access providers rather than in terms of specific proposals or changes technical standards.

Having a clear policy for the group, and W3C in general, will help in many ways. Could we discuss on the call next week?

[lukwlodarczyk]

In my opinion, there are three equal actors on the open web:

1. users
2. publishers
3. advertisers

As much as I agree with the spirit of placing users in the first place I think it's important to strive for an equal value exchange for all the actors. My suggestion is to extend the list with the advertiser's goals, too:

• Provide proposals supporting advertising use cases:
  • Preserving effective, measurable and private web advertising
  • Keeping meaningful advertising opportunities that support the open web
  • Providing an equal market field for similar businesses that operate in a specific industry
  • Fraud-resistance

Probably some of the publisher’s and advertising goals will be overlapping but keeping separation will be healthy as some goals could be against each other. For example: For advertisers, it could be important to keep advertising cost to be at some level and for publishers increasing cost for advertising on their inventory could be something important revenue wise.