Launch Hotjar survey for access-related content needs

[jennpb]

What is the problem to solve? We want more concrete input from users on what kind of information they need in order to feel confident in visiting Wellcome Collection.

Areas of enquiry: Dig into access information provided by museums

• Is there any information you feel might be missing from the accessibility/neurodiversity information that museums currently share?
• Please complete this sentence: “The most frustrating part of trying to visit a museum or gallery is...”

Segmentation:

• Have you visited Wellcome Collection before?
• Do you have any access needs that impact your visit to museums/cultural venues?

What stage of research is it? Discovery

What are the objectives?

What are the assumptions?

What research technique is required? Hotjar survey on specific pages

Optimal number of participants 50

Acceptance criteria

Deadline for results/dependencies: Launch AFTER tree test #10009

Background See #10036

[jennpb]

Won't do now due to lack of capacity in Editorial/no UR