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wellcomecollection / wellcomecollection.org

🪟 Wellcome Collection's website and services that support it
https://wellcomecollection.org
MIT License
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Add pixel tracking #10894

Open LaurenFBaily opened 6 months ago

LaurenFBaily commented 6 months ago

What

Add tracking code for Google Ads, Meta and TikTok through GTM.

Why

Enable re-marketing and lookalike audiences to make our digital advertising more efficient/effective.

To do

LaurenFBaily commented 5 months ago

Blocked until we solve #10949 and #10953

rcantin-w commented 4 months ago

Blockers have been unblocked and deployed

rcantin-w commented 4 months ago

I'm going to park this until we find out if we can have access to the platforms to assist with testing consent.

rcantin-w commented 4 months ago

@LaurenFBaily we haven't heard anything have we?

LaurenFBaily commented 4 months ago

Have asked Logan and Alice in marketing team, haven't heard back yet.

LaurenFBaily commented 4 months ago

@rcantin-w you'll be added to the platforms in order to test hopefully today/tomorrow. Ethix just need to support Natalie to do this so it's taken a bit of time.

LaurenFBaily commented 4 months ago

Not our Natalie, digital marketing lead Natalie.

rcantin-w commented 3 months ago

Meta pixel is live. Moving to blocked again until we hear back about TikTok's.

rcantin-w commented 1 month ago

If we're not looking to pursue this I'm thinking we could delete the code/close this ticket and just bring it back up when they ever get back to us. @LaurenFBaily

rcantin-w commented 1 month ago

Revert this if we want to go ahead with TikTok pixel https://github.com/wellcomecollection/wellcomecollection.org/pull/11253

rcantin-w commented 1 month ago

@LaurenFBaily I've removed the TikTok related code; are we happy to close this ticket (or move it back to the Backlog)?

LaurenFBaily commented 1 month ago

Yes, thank you!