SEO improvements

[derivadow]

Type

• 🚑 Health report

Explore index

• [x] Missing meta name="description" Typhoid Mary article currently displaying: "The Outsiders. 1 ... In March 1907 a cook named Mary Mallon was visited by a sanitary engineer at her place of work, .... TO-03-06-Article." on Googles SERP.
• [x] Text needs to be no longer than 160 characters

Articles

• [ ] Missing meta name="description"
• [ ] Text needs to be written with the SERP as the context (consider using Google keywords tool when writing)
• [ ] Text needs to be no longer than 160 characters

Missing Structured Data Errors:

• [x] Author field missing
• [x] datePublished field missing
• [x] image field missing
• [x] publisher field missing

Also consider adding:

• [x] mainEntityOfPage field

Breadcrumb trail

• Consider adding crumb trail mark-up e.g. Wellcome Collection > Explore > :articleTitle

• For Digital Stories consider: Wellcome Collection > Explore > :DigitalStoryTitle > :articleTitle (although this would require us to link to e.g. https://next.wellcomecollection.org/series/the-outsiders

Redirect from blog.wellcomecollection.org This means that google is indexing blog. rather than next. dot. Without this none of the above changes will appear of the Google SERP.

• [x] Change from 302 to 301 (perm redirect)

[jamesgorrie]

All great suggestions. Especially integral before moving from next..

Change from 302 to 301 (perm redirect)

The reason for this is that we are on next. and will change when we hit the route.

Another task here is to setup Google Webmaster Tools.

[derivadow]

There's no harm in 301 from blog. to next. and then in the future to root. The only reason not to use a perm redirect is if we wanted to return to using blog. etc. and therefore wanted Google to continue to associate inbound links + pagerank with the original URL. Because we won't be doing that there is no harm in setting up a perm redirect to next. and then to www/root. But the absence of a perm redirect is actively harming our SEO today.

[jennpb]

Reopening this for further discussion and action on missing structured data, index page descriptions, breadcrumb trails and other metadata concerns.

[jennpb]

Another task here is to setup Google Webmaster Tools.

This was done as #1103. Webmaster Tools is now Search Console.

[jamesgorrie]

• [ ] explore description needs some love
• [ ] fix Google SERPS for explore https://wellcomecollection.org/explore/timeplace https://wellcomecollection.org/explore/sicknesshealth
• [ ] Workout what to do with list pages like https://wellcomecollection.org/play
• [x] Page title on prismic #1402
• [ ] Sitemaps for images and editorial content

[jennpb]

Also relating to #534, I've asked Danny for some content team input on the meta descriptions https://wellcomecloud-my.sharepoint.com/personal/j_phillips-bacher_wellcome_ac_uk/_layouts/15/WopiFrame.aspx?sourcedoc={9e6848a3-a114-40e1-a574-77983a01ec34}&action=editnew

[jamesgorrie]

All pieces that haven't been done have their own tickets:

534

1574

1611