Set up and test tracking for Hard Graft guides

[LaurenFBaily]

Ensure usage/engagement of new exhibition guides can be tracked.

• [x] Add campaign parameters to QR code urls and provide to Exhibitions team
• [x] Update formulas in URLinator spreadsheet for future guides
• [x] HotJar tracking on exhibition guides
• [x] Update Gitbook guidance on setting up urls for tracking

[LaurenFBaily]

• [x] Publish (delisted) Hard Graft exhibition guides on Thurs 12th, add parameters to urls and and test logic
• [x] Bring out exhibition guide work from behind toggle
• [x] Update urls in the QR code generator account for Hard Graft
• [x] Update urls in the QR code generator account for Jason (Monday) and test in exhibition
• [x] Monday 16th test Hard Graft QR codes in exhibition walk-around

[LaurenFBaily]

Urls for the QR codes here with GA campaign tracking: https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=1&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop1

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=2&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop2

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=3&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop3

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=4&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop4

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=5&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop5

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=6&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop6

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=7&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop7

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=8&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop8

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=9&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop9

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=10&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop10

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=11&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop11

https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=12&utm_source=Gallery1&utm_medium=QRCode&utm_id=HardGraftGuides&utm_content=Stop12

[LaurenFBaily]

Need to check on Monday but think I need to switch campaign ID with campaign name for utm tracking to get the existing report to work eg. https://wellcomecollection.org/guides/exhibitions/ZsdFlRIAACIAqKGB?usingQRCode=true&stopNumber=12&utm_source=Gallery1&utm_medium=QRCode&utm_campaign=HardGraftGuides&utm_content=Stop12

[LaurenFBaily]

Wahoo - utm campaign tracking working

Now just need to update Gitbook and the spreadsheets so future exhibition guides can be set up without our help.

[LaurenFBaily]

All done!