Data analysis of existing browse tools and user behaviour - Githubissues

wellcomecollection / wellcomecollection.org

🪟 Wellcome Collection's website and services that support it

https://wellcomecollection.org

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Data analysis of existing browse tools and user behaviour #11316

Open LaurenFBaily opened 1 week ago

LaurenFBaily commented 1 week ago

What

Set up reports and analyse existing user/website data to answer questions:

What can the things people search for tell us? Eg. what proportion of searches are broad?
How many people engage with the existing browse tools (visually similar images and concept pages via tags on works pages)?
Do people seem to find these tools useful?
How do people try and find out about what’s in our collection?

Why

Part of Discovery phase for collection browsing

Tools

GA4
Segment

Definition of done

Report with summary of insights
Links to any relevant reports or data sources

LaurenFBaily commented 1 week ago

See in progress data analysis brief: https://www.notion.so/wellcometrust/0a1bbf629cd742d2b938260c450ff005?v=9587100363c04d01abe8256c6fa9a02d&p=11f6687658a1803fb106f618bad71ede&pm=s