PP: Brand Stakeholder Interview

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PP: Brand Stakeholder Interview #1148

Closed Heesoomoon closed 7 years ago

Heesoomoon commented 7 years ago

Objectives

To better understand WC brand requirements, workflow between Brand/Marketing/Curator team for Exhibition & Events and collect any necessary assets from the design team.

Tasks

[x] Interview Maz
[ ] Interview Rachel
[ ] Summarize and share with the team

Norvard commented 7 years ago

Highlights from Maz:

Maz oversees all design created for each exhibition
No guidelines for designers, just examples of past materials
Sometimes main output has been portrait promo, sometimes landscape
Marketing pushes back against using imagery with no type
Marketing handles the digital content
Curator oversees external vendors (design)

Heesoomoon commented 7 years ago

for Rachel Explain the project and driving factors

Redesign the public program based on branding work done by C&T
CMS
Tomi's availability
Iterative design

Questions

What are her thoughts/feedback on current What's On section?
What are some business objectives from her team for the project?
How should we measure success?
Any thoughts on the project process?
What's her role on the project? How and when to involve her?
Anyone else to follow up with?