hthair
commented
6 years ago Repeat visitors • Familiar with Wellcome Collection • Visited us in the last year • Has booked tickets for an event before
New visitors • Unfamiliar with Wellcome Collection • Visits other museums • Has not attended an exhibition or event here before
Potential questions: 1) How many times have you visited Wellcome to attend an exhibition or event? â—‹ Never â—‹ Once or twice â—‹ Visits once or twice every year â—‹ I am a regular visitor and have attended something in the last 3 months â—‹ I am a regular visitor but have not been in the last 3 months 2) Something about frequency of museum visits in general, not Wellcome specific? (we want people that attend exhibits/events) Do we need this along with question 1?
3) Question on internet usage: Which of these best describes you? â—‹ I'm online all the time â—‹ I'm online regularly throughout the day â—‹ I go online to look up things when I need to â—‹ I'm rarely online
4) Question on mobile usage: What do you regularly use your mobile for? Please select all that apply: â—‹ Browsing museum sites â—‹ Social media â—‹ Email â—‹ Browsing News â—‹ Looking up directions
Exclusion criteria: • Works in user research • Works in museums area • Does not own a smartphone • Not regular internet user? • Attended/not attended events/exhibitions at wellcome (depending on group)
- Neverplans a visit
Questions to ensure we rule out exclusion criteria above. Ask for occupation? Check box for smart phone user?
Need to write a screener for targeted recruitment.
We want to target Return visitors who are familiar with Wellcome Collection, and then those that are new visitors who are less familiar.
Our third group is the drop in visitor, which we will follow up with testing after the design sprint.
aim - recruit 2 return visitors, 3 new.