Improve 'past exhibitions' page (site audit)

[DominiqueMarshall]

https://wellcomecollection.org/exhibitions

Based on findings from the site audit, the ‘past exhibitions’ page has a few usability issues that need addressing. This is part of a wider piece about "What's On" changes based on the site audit.

• There’s no differentiation between what’s currently open and what’s not, except for the “Now on” and “Past” labels. Everything is treated the same visually.
• The fact that the past exhibitions are closed isn’t explicitly clear. The ‘free admission’ label and introduction text add to this confusion.
• “Explore the connections” sentence should be on the What’s On page under the Exhibitions heading
• The pagination font should match the one used on search results (it’s currently Lettera Regular)

Initial design concept: Exhibitions page Would be good to find out what's feasible, any constraints or tech challenges that might arise from these changes etc.

Would also like to find out:

• How often do people access the details of old exhibition/event content?
• Can we get either GA or a hotjar heatmap set up on the What's on page to see where people are clicking the most?

[dannybirchall]

I like this! Are there any opportunities for using any of the new colourways that @GarethOrmerod has been working on here?