Add Facebook pixel to web pages so we can get insights into users

[ria-j]

User Story

The Facebook Pixel would allow us to get deeper insights into our audience and their behaviours (which we could then use to run smarter, more cost-effective advertising campaigns)

Before Implementing

• [ ] Check our terms and legal - compare to Corporate site (which were recently updated for the Pixel) and use that to determine if we need to update privacy and cookies?
• [ ] If yes - sign off changes with Stephen Horner

How to Implement

https://developers.facebook.com/docs/facebook-pixel/using-the-pixel

There is a drupal module

Acceptance Criteria

• [ ] Pixel added and published (check with chrome plug-in)
• [ ] We are getting data from Facebook

[jakubfiala]

@ria-j Amy Cox said she'll be in touch with you when she confirms what T&Cs we're using. This should be sometime this week.