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wiley / madgex-lazy-ads

Deliver synchronous ads asynchronously, without modifying the ad code. Also, conditionally load ads for responsive websites using a media query or the ad container's dimensions.
MIT License
656 stars 42 forks source link

Does lazy ads affect impressions? #23

Closed pentago closed 8 years ago

pentago commented 8 years ago

I'm, as a marketing professional, interested to know if and how lazy ads affect impressions count?

jameswragg commented 8 years ago

Lazy Ads doesn't affect impressions as far as I know.

pentago commented 8 years ago

@jameswragg that's very unsure answer.

jameswragg commented 8 years ago

Lazy Ads was always developed as a stop-gap. That stop-gap is slightly less relevant today as some ad platforms now support RWD. We have used LazyAds for years on hugely trafficked sites without issue, if you're concerned of impressions I suggest you put pressure on your ad platform provider to support a async loading and RWD.