search

winglang / wing

A programming language for the cloud ☁️ A unified programming model, combining infrastructure and runtime code into one language ⚡
https://winglang.io
Other
5.04k stars 196 forks source link

fix conversion in docs site #5202

Open ekeren opened 11 months ago

ekeren commented 11 months ago

Data & Background

Currently we have a huge drop (77%) from people getting to our First doc page --> Installation

link to amplitude image

There were 816 visitors who visited our First doc page in Nov

When looking at full story, we have heat map view of how people interact with https://www.winglang.io/docs (link to full story)

Take a look at this video which shows how conversion drop (see number on top right corner) to 36% till the user reach the "Installation instruction"

https://github.com/winglang/wing/assets/1727147/5affe265-07d0-42b2-9a96-94a8827d81eb

Assumption

If we make the doc first page look more like a landing page (where the CTA is in the Hero) we will have more people installing wing

How do we Measure Success

Conversion from first page --> run locally

We should measure the conversion from our First doc page --> Run locally

link to amplitude image

Correlation of new cli run/first page

The amount of new wing cli users / The amount of people that visited the doc page in a week link to amplitude image

Here is the formula image

Astro doc page:

ekeren commented 11 months ago

Added "How do we measure success"

ekeren commented 11 months ago

When reviewing https://www.winglang.io/docs/, it currently includes:

Links on page:

In my discussion with @ainvoner we decided we should run an experiment that combines Installation + hello wing in this one page and see if it scores better according to "How do we Measure Success"

ekeren commented 11 months ago

Added another criteria to "How do we measure success"

ekeren commented 10 months ago

Started an experiment (that should last ~2 weeks), it includes 2 PR:

If it is successful in creating better conversion, we should look at improving the first page (and not making it /start-here/installation).

If it is failed to produce better result, we should revet the two PR /

ekeren commented 10 months ago

The experiment will be for 3 weeks (because of the offsite)