[FEATURE] **IDEAS for the Website Design and Re-Write**

[MJSykes888]

Hello team! I recently posted some suggestions for the "Staking Dashboard" on Discord. Knowing that the entire website is being re-done, I've decided to put together some ideas for the main page of the website in addition to the Staking and Referral pages.

The top of the front page should succinctly describe WISE and it's selling points. I think the current WISE Token summary (i.e., the first paragraph on the main page) misses the mark because it skims over the primary purpose of WISE (which is NOT being able to swap it on Uniswap to get some of your ETH back) and jumps right into detailed selling points, perhaps in a defensive effort to differentiate WISE from HEX. (And the use of the word "leveraged" may be confusing/alarming to some readers.) Many visitors to our webpage won't even be aware of HEX. I do think it may be a good idea to have links/sections lower down on the front page that compare WISE to Bitcoin, Ethereum, and HEX or other Defi projects….as well as a comparison of Bitcoin and Ethereum security and ecosystems. [I may eventually finish writing an article that does all this.]

Here is what I think a better brief description of WISE would look like, followed by a list of selling points. The information that I placed in brackets are ideas to include in additional information that website visitors can access via an embedded link….:

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WISE is an innovative cryptocurrency designed to be a highly secure store of value that can be easily staked to earn trustless interest. Like bonds, certificates of deposit, and time deposit bank accounts, longer stakes provide higher yields.

WISE has unique features that distinguish it from other cryptocurrencies and "DeFi" projects:

• Fair launch [with hyperlink to details]
• Superior security: [immutable smart contract with maximized security via professional audit, 100 ETH bug bounty, and extensive testing and 100% up-time.] [May also discuss security advantages of Ethereum vs Bitcoin networks, such as no inflation bugs and mining that is not centralized under a communist dictatorship that makes billionaires disappear, operates concentration camps, and has proven willing to kill tens of millions of people for political power]
• Promotes financial self-sovereignty by providing an attractive alternative to traditional CD and time deposit bank accounts, a multi-trillion dollar market.
• Truly trustless, with no backdoors or administrative keys like other DeFi projects
• The first and only cryptocurrency to be trustlessly backed (not pegged) by another asset. [The ETH in our Uniswap LP backs up the value of WISE like the gold in Fort Knox used to back up the value of the USD.]
• Token inflation benefits stakers instead of miners who provide security theater. Also, the diluting effect (for non-stakers) of the moderate inflation rate is at least partially offset by the Uniswap trading fees being added to the LP.
• HIGH PERCENTAGE OF STAKED TOKENS: the high percentage of owned WISE that has been staked reflects strong faith in the project, and will help reduce volatility and promote price appreciation by limiting the circulating supply.
• PRICE FLOOR: [this is a novel and non-intuitive concept which requires a link to more detailed explanation and examples. It would be a good idea to show the current price floor like WISEinfo.io. In addition, I would also publicize the price floor if just 100% of the owned UNSTAKED tokens were sold, instead of also including the sale of staked tokens that have been burned.]
• WISE token provides 100% exposure to ETH price movements (i.e., if nobody buys or sells any WISE and ETH doubles in USD price, the WISE price also doubles]
• A GREAT USER-FRIENDLY ALTERNATIVE TO STAKING ETH, with the potential for much greater profits due to price appreciation (relative to ETH). [In this era of very low and even negative bank interest rates, the DeFi boom reflects a tremendous demand for trustless user-friendly yield. WISE does it best!
• Sustainable referral rewards program [single level] to incentivize community marketing efforts.
• Centralized and decentralized financial products have already been built on top of WISE, with more on the way. [HotBit pool, insurance staking, loans…] Plus, the WISE token can be easily incorporated into the huge variety of existing projects (DeFi and others) on Ethereum.

I threw together the above list of features quickly; the wordings can use improvement! Of course, a little boasting about WISE's past price performance and Uniswap liquidity ranking wouldn't be a bad addition to the front page. I also recommend removing any reference to WISE using an oracle from the front page, since the "oracle" word is a red flag for some readers (and WISE no longer uses an oracle).

SUGGESTIONS FOR THE STAKING PAGE

• I recommend using the word "INTEREST" instead of "REWARDS." The general public is accustomed to earning "interest" on their savings. The word "rewards" is associated with promotional bonuses and unsustainable yield farming schemes. I think the word "rewards" is okay for describing WISE that the CM referrers receive, but not the stakers.
• Displaying the PENALTY on the main staking dashboard is a bad idea. It is negative and confusing, since it looks like a penalty has already been assessed. The "PENALTY/REWARD" column also implies an unnecessarily confusing relationship between the penalty and the interest. Showing the PENALTY in the end-stake pop-up box is sufficient.
• The "x" button for ending stakes is confusing. Users will fear it is a button for removing the information for that stake from the display. This button needs a clearer label than "ACTIONS", such as "END STAKE."
• Please add summary statistics for all stakes belonging to the logged-in address….especially the total INTEREST earned on all ongoing stakes.
• A column showing the realized annualized ROI for each stake in USD units (taking into account changes in the WISE-USD price since the start of the stake as well as interest earned) would be nice but I suspect not easy.
• It would be nice to have the option to sort the stakes in order of their expiration (i.e., "DAYS LEFT"). In fact, I'd make it the default order (from fewest days left to most days left) and I'd make the "LOCK UP" fields the first column.
• Placing the "?" button exactly where users expect to find an "x" button to close the pop-up details window is very annoying! Please move it (and considering putting a "close window" button in that spot).

SUGGESTIONS FOR THE REFERRALS PAGE

• There's lots of redundant information on the main page and the details pop-up page. Seems like the REFERRAL ID and STAKE ID belong on the details pop-up and not the main page.
• Please add statistics for TOTAL UNCLAIMED REWARDS (and perhaps TOTAL CLAIMED REWARDS) on the main page!
• Since you have a functioning "Collect" button on the details pop-up, it would be a good idea to remove the non-functioning button on the main page (or fix it and remove the pop-up button).
• It would be nice to have the option to sort the stakes in order of their expiration (i.e., "DAYS LEFT"). In fact, I'd make it the default order.
• Placing the "?" button exactly where users expect to find an "x" button to close the pop-up window is very annoying! Please move it (and considering putting a "close window" button in that spot).

I hope these suggestions are helpful!

[MJSykes888]

Here are two possible narratives for WISE:

1) WISE is a crypto token with a staking platform that is backed by a massive locked ETH liquidity pool on Uniswap. An emergent property of this locked liquidity and Uniswap's AMM (automated market maker) algorithm is a dynamic "price floor" which is affected by the ratio of purchases and sales of WISE on Uniswap, the ratio of staked and unstaked WISE, the volume of WISE trades on Uniswap, and the USD price of ETH. As a result, the USD price of WISE is expected to be less volatile and have less downside risk (and less chance of huge fast gains) than other crypto tokens on which you may speculate.

2) WISE is the best long term investment in crypto, designed to be the most decentralized and secure store-of-value and source of trustless income. Investors can easily lock their WISE in stakes of one day to decades in length. Like traditional bonds, CD's and time-deposit bank accounts, longer stakes pay higher rates of interest. Unlike WISE, other crypto tokens are designed to incentivize miners, provide governance rights, or to be used as utility tokens by customers….as well as to enrich founders, team members, and private investors. WISE is designed to preserve and grow your wealth.

I believe our marketing efforts should lead with Narrative #2.