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wnzhang
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rtb-papers
A collection of research and survey papers of real-time bidding (RTB) based display advertising techniques.
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Add Survey
#43
wtou
closed
10 months ago
1
add a paper on bidding strategies
#42
ReneeRuiFAN
closed
10 months ago
1
Fix typo
#41
wtou
closed
2 years ago
0
Add recent papers.
#40
wtou
closed
2 years ago
1
Add some papers in Budget Pacing
#39
wtou
closed
3 years ago
0
adding two papers on bid landscape and on bidding strategy
#38
arghosh
opened
4 years ago
0
Upload two papers for click and conversion prediction.
#37
junwei-pan
opened
4 years ago
0
Fix link and ordering
#36
todesking
closed
4 years ago
0
Merge pull request #1 from wnzhang/master
#35
romanbrickie
closed
5 years ago
1
Add a paper about CVR prediction (KDD2019)
#34
shunk031
opened
5 years ago
0
Add a paper about CVR prediction
#33
h6ak
closed
6 years ago
0
Add a paper related to CTR prediction
#32
shotarok
closed
6 years ago
3
JD RL bidding strategy
#31
jiakai0419
closed
6 years ago
0
added qiang ma paper
#30
pchalasani
closed
6 years ago
0
Paper for the CTR prediction with the influence of neighbor advertisement
#29
wjbianjason
opened
6 years ago
10
added import ADKDD 2017 papers
#28
jxieeducation
closed
6 years ago
1
Attribution Modeling Increases Efficiency of Bidding in Display Adver…
#27
jiakai0419
closed
6 years ago
0
paper on conversion optimization
#26
falnlov
closed
7 years ago
1
added cross network paper
#25
jxieeducation
closed
6 years ago
2
paper about reserve price
#24
falnlov
closed
7 years ago
1
new paper found
#23
falnlov
closed
7 years ago
1
alibaba CTR MLR
#22
RochaC
closed
7 years ago
0
alibaba CTR MLR paper
#21
RochaC
closed
7 years ago
1
add one bidding paper
#20
RochaC
closed
7 years ago
0
Managing Risk of Bidding in Display Advertising
#19
yingbo
closed
7 years ago
1
added taobao cost per click paper
#18
jxieeducation
closed
7 years ago
4
added FFM Clicks & Conversion paper
#17
jxieeducation
closed
7 years ago
0
Proposal of Web-Scale Bayesian CTR Predictor paper by Microsoft
#16
d-khokhlov
closed
7 years ago
1
Update README.md
#15
rui-2016
closed
7 years ago
1
Add new Criteo dataset.
#14
dam-xx
closed
7 years ago
0
Add fraud detection paper
#13
seshaln
closed
7 years ago
0
Update paper from Vasile et al. which was significantly extended
#12
dam-xx
closed
7 years ago
0
add dmp related papers
#11
frankfqchen
closed
8 years ago
0
migrate from ucl to wnzhang.net
#10
optimalrtb
closed
8 years ago
0
Do you know any implementation of the algorithm proposed in "Using Co-Visitation Networks For Classifying Non-Intentional Traffic"
#9
wenmin-wu
closed
8 years ago
5
Fix a typo
#8
mhue
closed
8 years ago
0
Update README.md
#7
CNevd
closed
8 years ago
1
add Criteo datasets
#6
oddskool
closed
8 years ago
1
Update README.md
#5
gmlu
closed
8 years ago
1
Great Idea & Thanks
#4
orenov
closed
8 years ago
1
facebook click predicting paper
#3
rk2900
closed
8 years ago
0
google ad-click paper
#2
orenov
closed
8 years ago
0
Update README.md
#1
cvfish
closed
8 years ago
0