Some landscape SoftBank games (Klonoa, Gundam, etc.) are designed to use the dpad to the phone in a inverted position (up & down is left & right, while left & right is up & down).
This makes those games really uncomfortable to play.
You can arrange the on-screen buttons as you like via the keyboard editor.
Hardware keys can also be reassigned in the settings.
Why else invent something?
Some landscape SoftBank games (Klonoa, Gundam, etc.) are designed to use the dpad to the phone in a inverted position (up & down is left & right, while left & right is up & down). This makes those games really uncomfortable to play.