The current onboarding flow does not result in many people successfully creating their first campaign. In order to help users successfully complete this step, we can better communicate the value of setting up a campaign and streamline the process to make it easier to complete during onboarding.
Background
Currently, during onboarding, when a user gets to the final “Create a campaign” step, they are presented with a card that promotes setting up PMax campaigns, and gives them the option to either create a campaign or skip.
This flow creates unnecessary friction. Instead, we can show the fields for creating a campaign immediately when the user starts this step and streamline the form to reduce confusion and make it simpler for someone to set up their first campaign during this step.
We will apply these same simplifications to the Ads Setup Flow that can be used to set up campaigns after onboarding, but that work will be handled as part of the Post Onboarding epic.
Overview
In order to streamline the campaign creation step during onboarding, we will remove the CTAs that are initially shown before the setup form fields are displayed, and allow a user to immediately set up their first campaign. This will be supported by better communication about the value of creating a campaign and by simplifying the form to reduce the number of steps it takes to successfully set up your first campaign.
Users will still be able to complete onboarding without creating a campaign, and we will make that clear by moving the Skip/Continue buttons up above the FAQ section so these actions are easier to find.
See the following mockup of what the page might look like:
Objective
The current onboarding flow does not result in many people successfully creating their first campaign. In order to help users successfully complete this step, we can better communicate the value of setting up a campaign and streamline the process to make it easier to complete during onboarding.
Background
Currently, during onboarding, when a user gets to the final “Create a campaign” step, they are presented with a card that promotes setting up PMax campaigns, and gives them the option to either create a campaign or skip.
This flow creates unnecessary friction. Instead, we can show the fields for creating a campaign immediately when the user starts this step and streamline the form to reduce confusion and make it simpler for someone to set up their first campaign during this step.
We will apply these same simplifications to the Ads Setup Flow that can be used to set up campaigns after onboarding, but that work will be handled as part of the Post Onboarding epic.
Overview
In order to streamline the campaign creation step during onboarding, we will remove the CTAs that are initially shown before the setup form fields are displayed, and allow a user to immediately set up their first campaign. This will be supported by better communication about the value of creating a campaign and by simplifying the form to reduce the number of steps it takes to successfully set up your first campaign.
Users will still be able to complete onboarding without creating a campaign, and we will make that clear by moving the Skip/Continue buttons up above the FAQ section so these actions are easier to find.
See the following mockup of what the page might look like:
Requirements
🔗 See the requirements in the PRD
Technical Design