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woocommerce / google-listings-and-ads

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.
https://woo.com/products/google-listings-and-ads/
GNU General Public License v3.0
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Build out remarketing #347

Open layoutd opened 3 years ago

layoutd commented 3 years ago

Technical

Follow-on of #23. Reminder to circle back to build out the remarketing coverage if necessary. Currently, basic marketing should be enabled

Other concerns:

jconroy commented 3 years ago

Merchant identified in the forums that the gla_ prefix used when submitting products to the Merchant Center currently interferes with remarketing campaigns as product ids won't match when used in conjunction with extensions like the Woo Google Analytics Extension that simply uses the plain product ID.

I think it will require deep investigation in the remarketing lifecycle across Google products.

Reference links for adding filters to various extensions to provide more compatibility

jconroy commented 3 years ago

Should we set up generic remarketing as part of the Ads onboarding? Or will it be campaign-based?

Generic = Standard Remarketing

For both standard and Dynamic remarketing, you’ll tag your website with the Google Ads tag to set up an audience source for your website or apps. The global site tag is a web tagging library for Google's site measurement, conversion tracking and remarketing products. It’s a block of code that adds your website visitors to remarketing lists, allowing you to target your ads to these visitors.

For Dynamic remarketing, you’ll also use event snippets, which pass specific data to Google Ads about your website visitors and the actions they take on your site.

Source

GLA will support standard remarketing out of the box through its use of the global site tag.

Dynamic remarketing will require additional events be added to the site. Currently the events added by the Woo Google Analytics Integration use a plain product id which is different to the ids used by GLA.