Add new event properties to product checkout and purchase Tracks events

[pmcpinto]

Description: we want to add new event properties to the woocommerceanalytics_product_checkout and woocommerceanalytics_product_purchase Tracks events to develop a better understanding of the options that stores have available on cart and checkout, how shoppers interact with them, and how this impacts conversion. The events are triggered through the woocommerce-analytics module. This will need to be implemented in the Jetpack repo. More info about prior art here: pb0Spc-ou-p2#comment-701

• [ ] Add the following event properties to the woocommerceanalytics_product_checkout event shipping_option: the selected shipping option products_count: number of products included in the cart coupon_used: if the coupon was used (boolean) order_value: the order value/total template_used: if the proceed from cart to checkout action has happened on a regular cart page or powered by the template additional_blocks: if there are additional blocks on the cart page store_currency: the currency used in the store

• [ ] Add the following event properties to the woocommerceanalytics_product_purchase event shipping_option: the selected shipping option products_count: number of products included in the cart coupon_used: if the coupon was used (boolean) order_value: the order value/total template_used: if the proceed from cart to checkout action has happened on a regular cart page or powered by the template additional_blocks: if there are additional blocks on the cart page store_currency: the currency used in the store

• [ ] Check if the express_checkout property is working as expected in both events

[opr]

@pmcpinto - looking at the coupon_used property, it is unclear whether this should be a boolean or if you want a list of all coupons applied on that cart?

Also, if we're tracking order_value do you want to track the store currency too?

[pmcpinto]

@pmcpinto - looking at the coupon_used property, it is unclear whether this should be a boolean or if you want a list of all coupons applied on that cart?

It should be a boolean.

Also, if we're tracking order_value do you want to track the store currency too?

Store currency can be a nice addition. I'll update the acceptance criteria. Thanks

[opr]

Similar to the discussion in https://github.com/woocommerce/woocommerce-blocks/issues/9250#issuecomment-1697827620 regarding

shipping_option: the selected shipping option

We may not know this at the point the woocommerceanalytics_product_checkout is recorded.

Also, it's possible that there will be multiple packages each with its own shipping option, so I feel we should record this as an array at all times, with one entry per package (there will always be at least one package if there's a shippable product), and an empty array if only virtual products are in the cart.

[pmcpinto]

Let's go with an array. Thanks!

[pmcpinto]

hey @opr when will this be merged and shipped?

[opr]

Hey @pmcpinto it's currently being reviewed in Jetpack, https://github.com/Automattic/jetpack/pull/33544 - there's an issue with E2E tests but when we resolve that it should be shipped with the next Jetpack release, I think that'll be next month now.

[pmcpinto]

Thanks for the update!

[opr]

@pmcpinto https://github.com/Automattic/jetpack/pull/33544 has been merged