CYS: Congratulations view

[tjcafferkey]

We should look at addressing the following feedback from @pierorocca. CC'ing @verofasulo and @lauroraa since this will likely require UX input.

• The navigation disappears on “Save”. This is a busy screen that lacks clarity.
• Why “View store” CTA when the user was just in FSE, viewing their store?
• Why “Share feedback” in the middle of a customer acquisition journey? Is acquiring the customer or getting CES (customer effort score) feedback more important here?
• The “What’s next” section competes with the main task list, and option 2 is back to editing, which “save” took them away from.
• For some reason “save” action is performing as if it were a “continue” action. Back “<” navigation is now a link at the end of a lengthy text heavy “what’s next section”. The nav structure completely changed.

Also similar feedback from Rich

Lackluster design with many different points to call my attention. Should I “Go to products” or “Go to the editor” or just go to “Home” first? Or should I just view my store (the primary CTA). If so, why not just take me there—or better yet, the entry point to this whole experience?

[pierorocca]

The navigation disappears on “Save”.

Specific to this comment, I was in the mindset that "save" would save my work and I would continue to make edits. Saving was a way to ensure I didn't lose any of the changes I made. My mental model of using countless other applications, save means save and nothing else. In this case "save" acted like a "continue" action and that was unexpected. I wasn't done editing yet. "Continue" or "Save and Exit" or "Save and Continue" would have been more clear.

In terms of what happens after the user is actually done with editing, I don't think this screen is necessary at all. It adds extra CTAs and pages. Extra pages = extra abandonment. I'd recommend a very clear "I'm done editing" CTA which then takes the user back to their entry point, the setup task list. The goal is to get a user through as few steps, and as quickly as possible.

Let's look at the CTA on the maybe superfluous CYS congrats screen to see if the setup task page offers similar functionality:

1. View store - Yes, "Preview store" is in the header.
2. Go to Products - Yes, the next step in the list is Add Your Products
3. Go to the Editor - Yes, the user can re-click "Customize your store"
4. Back to Home - Yes, because you're back home in the setup task list
5. Share feedback - No and now is not the time to impede progress. It hasn't been earned yet. Save this for when the store is launched and/or put a link to feedback in a context menu somewhere. If anything, "Get Help" should be a CTA readily available so that prospects, especially HVM, get assistance if needed to get through the funnel.

[pierorocca]

So long story short, send the user back to Home and the setup task list. It has all of the same CTAs and it was their entry point. The extra page adds no value and detracts a ton.