parallax of image and variations/qty/description in desktop
parallax on related items on bottom in desktop
Awesome display of more pics than just the featured image
spacing of everything (swoon)
Handling of variations in general, so much more attractive than dropdowns
Opportunities
[ ] Mobile/Portrait Tablet: It looks like some of the description text and other related items are having some overlap issues. https://cloudup.com/cjmXXv2OYQL
The following are all personal opinion so they might not be "real" issues
On mobile/tablet before I got my bearings on the site, I didn't get the toggle button to view the featured image and variation/description hearon known as left content and right content
Once I figured out the toggle button between right and left content, I thought it was really cool and different, but I'm concerned it might be too much outside of the box
I tend to expect to see a featured item when I click to view an item on mobile, being shown the right content first (variations, qty, description) felt confusing and that I wasn't shown the most important information first. The more I got the hang of it the more I liked it, but for less tech savvy users it could potentially be frustrating
[x] I like that the toggle button travels with you but would love for it to travel the entire length of the scrolling and not stop part way through the page.
[ ] Free shipping message felt a little buried to me and easily missed on all device sizes.
[update]
[ ] A lot of WPEC users utilize SKUs is that info you wanna show or not?
Potential Idea
This might be really unrealistic to actually implement, but what if there is a combination of expected behavior where user starts with featured image and can scroll to see all content collapsed in one column, AND also have your toggle effect.
Simpler idea, force the left content to show first and have to be toggled to right content instead of starting with right content shown.
Clarification
[ ] In this example it looks like the quantities are actually variations. What would a simple product with no variations look like?
[ ] Similarly, how would someone change the quantity of a simple product?
[ ] The layout goes gorgeously with landscape images, how would you envision people that have portrait images?
Loves
Opportunities
The following are all personal opinion so they might not be "real" issues
[update]
Potential Idea
Clarification
[update]