User Story:
As a hungry customer eager to explore new dining experiences, I want to quickly access the menu and ambiance of a restaurant, so I can decide if it meets my preferences and expectations.
Persona:
Name: Sarah
Age: 28
Occupation: Marketing Executive
Background: Sarah is a young professional living in a bustling city. She enjoys trying new restaurants and cuisines but often finds it challenging to discover the perfect spot amidst her busy schedule. Sarah values convenience and efficiency when it comes to making dining decisions, as she prefers to spend her free time enjoying good food and company rather than researching.
Feature:
A visually appealing launch screen that showcases the restaurant's logo, vibrant images of signature dishes, and the restaurant's ambiance. This screen also includes quick access buttons for viewing the menu, making reservations, and exploring special offers or promotions.
Business Value:
Enhanced Brand Image: A captivating launch screen reinforces the restaurant's brand identity and creates a memorable first impression, enticing potential customers like Sarah to explore further.
Increased Customer Engagement: By providing easy access to essential features such as the menu and reservations, the launch screen encourages users to interact with the app, ultimately leading to higher engagement and potential conversions.
Streamlined User Experience: The intuitive layout and visual appeal of the launch screen streamline the user's journey, making it effortless for them to discover relevant information about the restaurant, thus improving overall user satisfaction and retention.
Marketing Opportunities: The launch screen serves as valuable real estate for promoting special offers, events, or loyalty programs, allowing the restaurant to effectively communicate with its audience and drive sales.
Task:
Design and Develop Launch Screen:
Create a visually appealing layout for the launch screen.
Implement functionality for quick access buttons (menu, reservations, promotions).
Ensure responsiveness across various devices.
Integrate high-quality images of signature dishes and ambiance.
Acceptance Criteria:
Design:
The launch screen design incorporates the restaurant's logo prominently.
High-quality images of signature dishes and restaurant ambiance are included.
The layout is visually appealing and aligned with the restaurant's branding guidelines.
Functionality:
Quick access buttons for menu, reservations, and promotions are functional.
Tapping on the menu button leads to a page displaying the restaurant's menu.
Tapping on the reservations button allows users to make reservations directly within the app.
Tapping on the promotions button provides users with information on current offers or specials.
Responsiveness:
The launch screen displays properly across various screen sizes and devices.
Images and buttons scale appropriately without losing quality or functionality.
Usability:
The layout is intuitive, with clear indicators for button functionality.
Users can navigate the launch screen easily and find relevant information without confusion.
User Story: As a hungry customer eager to explore new dining experiences, I want to quickly access the menu and ambiance of a restaurant, so I can decide if it meets my preferences and expectations.
Persona: Name: Sarah Age: 28 Occupation: Marketing Executive Background: Sarah is a young professional living in a bustling city. She enjoys trying new restaurants and cuisines but often finds it challenging to discover the perfect spot amidst her busy schedule. Sarah values convenience and efficiency when it comes to making dining decisions, as she prefers to spend her free time enjoying good food and company rather than researching.
Feature: A visually appealing launch screen that showcases the restaurant's logo, vibrant images of signature dishes, and the restaurant's ambiance. This screen also includes quick access buttons for viewing the menu, making reservations, and exploring special offers or promotions.
Business Value:
Task:
Acceptance Criteria:
Design:
Functionality:
Responsiveness:
Usability: