Closed WuLC closed 6 years ago
This paper is from Taobao, mainly proposing a bid optimizing strategy called opti- mized cost per click (OCPC) which automatically adjusts the bid to achieve finer matching of bid and tracffic quality of page view (PV) request granularity
This paper is from Taobao, mainly proposing a bid optimizing strategy called opti- mized cost per click (OCPC) which automatically adjusts the bid to achieve finer matching of bid and tracffic quality of page view (PV) request granularity