Rectangular shape is only relevant near the equator.
Nearer to the poles, the cells become increasingly trapezoidal, making the existing style of positioning the cell label/count at the top left become increasingly obsolete.
An alternative would be to put a translucent label in the middle of the parallelogram.
Cell count naming:
In larger areas, the old naming convention of A-Z overflows and starts using characters after the ASCII code of Z.
Can start to use multiple character sequences (ie. AA1, AB1) or just number everything.
S2 unique cell Ids are also a possibility, but less human readable/compact.
Problems observed with old approach: