Cross Platform Promotion

[cyberteenie]

Is your feature / client request related to a problem? Please describe.

Encouraging mutual promotion between both platforms can increase utilisation.

Describe the solution you'd like

Implement a subtle call-to-action for seamless navigation between platforms. Budget: 1.5 days

Describe alternatives you've considered

No response

Screenshots or a link to a Loom Recording

No response

[cyberteenie]

Design here: https://www.figma.com/design/2b1vIUlRczjuwhWr9cE9OY/Hyde-Housing---Wireframes?node-id=5187-9788&t=WDERnfxowVFbZ3j2-4

[cyberteenie]

• Lucy is generally happy with the approach so we can move forward

A couple of suggestions:

• make the color more bold ( can we please use the light orange instead of gray for the background, and the button color the dark orange)
• Copy needs to be more descriptive of the fact that they are navigating to another tool
• Make sure that button has an external link icon on it to show that they are navigating elsewhere

Copy for on the UC Helper Header: "Discover Expert Tips with Our Cost of Living Helper"

Body: "Access practical advice, from budgeting tips to cost-cutting strategies, with the Cost of Living Helper. Our tool is designed to help you adapt and thrive during tough financial times."

Button text: "Explore Cost of Living Tips"

Copy for on the CoL Helper

Header: "Could You Be Eligible for Extra Support?"

Body: "Struggling with the cost of living? You may qualify for Universal Credit—financial support from the government to help with essentials like rent and groceries. Find out if you're eligible and get personalized step-by-step guidance with our companion tool, the Universal Credit Helper."

Button Text: "Check Universal Credit Eligibility"

[ChloeCheeseman86]

Hello @lucynorgate @Katie-Hyde I am covering for Kristina this week - I am pleased to tell you that the agreed changes to both sites to enable more cross-platform promotion have now been deployed. Please check and let us know if you see any issues. Thank-you!