A contributor grant to strengthen Yearn’s creative and marketing output.
Evan and Draper have been working with Kais, a talented video editor/ creator on the yCRV campaign (now live) and veYFI campaign (not yet live).
Video content is more engaging and performs better than static content, which helps Yearn’s products stand out in a noisy and fast moving market. See yCRV comments and QTs for proof that compelling video content gets noticed. Compelling video content makes for better marketing, and strengthens Yearn’s brand.
Plan
Kais will work closely with Evan and Draper, and his focus will be on upcoming product launches, and refreshers for current products.
Why refresh? yCRV launched with our central bankers campaign but it would be great to continue to market the product (given yields are still market leading). Switching from a ‘launch and done’ model to a ‘launch and refresh’ model.
Our recent fee drop would be another example where Kais could help bolster our message, with compelling video content to follow up the two static social campaigns that have gone out so far.
Deadline
3 month grant to be assessed at the end of period.
People
Kais (working closely with Evan and Draper).
Money
Money will be used to pay Kais for the work outlined in Plan section.
Scope
A contributor grant to strengthen Yearn’s creative and marketing output.
Evan and Draper have been working with Kais, a talented video editor/ creator on the yCRV campaign (now live) and veYFI campaign (not yet live).
Video content is more engaging and performs better than static content, which helps Yearn’s products stand out in a noisy and fast moving market. See yCRV comments and QTs for proof that compelling video content gets noticed. Compelling video content makes for better marketing, and strengthens Yearn’s brand.
Plan
Kais will work closely with Evan and Draper, and his focus will be on upcoming product launches, and refreshers for current products.
Upcoming launches: veYFI, V3 vaults, [redacted] projects.
Current products: yCRV, fee drop.
Why refresh? yCRV launched with our central bankers campaign but it would be great to continue to market the product (given yields are still market leading). Switching from a ‘launch and done’ model to a ‘launch and refresh’ model.
Our recent fee drop would be another example where Kais could help bolster our message, with compelling video content to follow up the two static social campaigns that have gone out so far.
Deadline
3 month grant to be assessed at the end of period.
People
Kais (working closely with Evan and Draper).
Money
Money will be used to pay Kais for the work outlined in Plan section.
Amount
2,500 DAI p/m for 3 months
Wallet address
0xFC82212Dc65F548BAa69De989246A44dF7E55262
Reporting
Monthly