Funding request for yCreative to continue our work on comms, creative, and brand across the DAO as a whole and with individual yTeams.
yCreative works with individual contributors and teams across the DAO to launch and raise awareness of different Yearn protocols and software. Our focus is on creative that cuts through the noise to land with an audience of crypto natives.
yCreative also works with protocol teams on creative touches across UI/ UX/ and copy - designed for a delightful user experience wherever possible.
We also maintain a Web3 community with many of the top creatives from leading DeFi protocols - designed to grow the space and increase co-operation between protocols (with Yearn at the forefront of this endeavor).
Plan
High level view of work completed since last Budget Request:
Yearn x Coinbase and Defi ‘Shields Up’ joint campaign
yCRV maintenance
yETH content
Velo Vaults launch
v3 teaser & educational content
ETHCC anns/ partnerships/ POAPs
Completed but not yet live creative on yFU, yBAL, yETH full launch, veYFI, v3, and more)
Our plan is to continue to service the creative, comms, and brand needs of the DAO with a particular focus on the big upcoming launches of veyFI, v3 and yETH.
The below is the current ‘expected’ work however, based on experience, we also anticipate new and unforeseen projects and opportunities to pop up over the coming months.
Scope
Funding request for yCreative to continue our work on comms, creative, and brand across the DAO as a whole and with individual yTeams.
yCreative works with individual contributors and teams across the DAO to launch and raise awareness of different Yearn protocols and software. Our focus is on creative that cuts through the noise to land with an audience of crypto natives.
yCreative also works with protocol teams on creative touches across UI/ UX/ and copy - designed for a delightful user experience wherever possible.
We also maintain a Web3 community with many of the top creatives from leading DeFi protocols - designed to grow the space and increase co-operation between protocols (with Yearn at the forefront of this endeavor).
Plan
High level view of work completed since last Budget Request:
Our plan is to continue to service the creative, comms, and brand needs of the DAO with a particular focus on the big upcoming launches of veyFI, v3 and yETH.
The below is the current ‘expected’ work however, based on experience, we also anticipate new and unforeseen projects and opportunities to pop up over the coming months.
Maintainance/ growth:
Upcoming launches:
Deadline
2023-10-31
People
Money
15,500 DAI per month 1.65 YFI per month
Amount
46,500 DAI & 4.95 YFI
Wallet address
0x402449F51afbFC864D44133A975980179C6cD24C
Reporting
Monthly