Funding request for yCreative to continue work on comms, creative, and brand across the DAO as a whole and with individual yTeams.
yCreative works with teams and individual contributors across the DAO to launch and raise awareness of different Yearn protocols and software. Our focus is on creative that cuts through the noise to land with an audience of crypto natives - with our work often cited as an example of best in class DeFi creative (uWu), making sure the Yearn brand continues to be trusted and loved.
yCreative also works with protocol teams on creative touches across UI/ UX/ and copy - designed for a delightful user experience wherever possible.
We also maintain a Web3 community with many of the top creatives from leading DeFi protocols - designed to grow the space and increase co-operation between protocols (with Yearn at the forefront of this endeavor).
Plan
High level view of work completed since last Budget Request:
veYFI launch. (190k views)
v3 pre launch campaign (educational threads, meme posts, social graphics).
v3 launch campaign (60k views) and continued marketing with meme films and social campaigns.
v3 Bounties program launch campaign (85k views)
yETH meme films/ serious films/ and continued marketing efforts inc twitter spaces (with Corn) and social posts every epoch.
Yieldmas campaign for v3.
yPrisma launch campaign and continued marketing efforts with more films and social posts
Yearn is Building brand piece with overview on everything Yearn shipped this year.
Yearn brand film on Xmas day (to show how much contributors built this year).
General marketing work on any and all contributor requests.
As ever, there are always new projects and unplanned marketing requests that come to us, but this next quarter we expect to continue pushing on strategically important projects namely (but not exclusively):
Scope
Funding request for yCreative to continue work on comms, creative, and brand across the DAO as a whole and with individual yTeams.
yCreative works with teams and individual contributors across the DAO to launch and raise awareness of different Yearn protocols and software. Our focus is on creative that cuts through the noise to land with an audience of crypto natives - with our work often cited as an example of best in class DeFi creative (uWu), making sure the Yearn brand continues to be trusted and loved.
yCreative also works with protocol teams on creative touches across UI/ UX/ and copy - designed for a delightful user experience wherever possible.
We also maintain a Web3 community with many of the top creatives from leading DeFi protocols - designed to grow the space and increase co-operation between protocols (with Yearn at the forefront of this endeavor).
Plan
High level view of work completed since last Budget Request:
As ever, there are always new projects and unplanned marketing requests that come to us, but this next quarter we expect to continue pushing on strategically important projects namely (but not exclusively):
Deadline
2024-04-31
People
Draper Evan Kais Ad Hod Creative Contributors
Money
24750 DAI per month
Amount
74,250 DAI
Wallet address
0x402449F51afbFC864D44133A975980179C6cD24C
Reporting
Monthly