kx9x
commented
5 months ago Should the deadline be 2024-07-31 instead?
Open Draper-Eth opened 6 months ago
kx9x
commented
5 months ago Should the deadline be 2024-07-31 instead?
Elvalandro
commented
5 months ago Ah, May… the sun is shining, the birds are chirping, the perfect time to touch grass. Unless you have the misfortune of being part of MOM in which case - it’s been a month of shipping. So while we may have missed the beach, let’s check out the ocean of work we’ve done for Yearn (get it… wordplay bro!)
The creative team has been focused on new product launches like yPRISMA, new features like the veYFI Zap, and of course ensuring that Yearn’s brand is always topical and relevant by jumping on hot cultural moments on Crypto Twitter. Are you #TeamAnsem or #TeamHayden anon? The team also pushed content on new Pendle Vaults and yETH’s onchain developments. Here are a few examples of our recent work:
Here are a few examples to illustrate what we have been talking about:
Since it’s summer, the design team actually have been to the park… by which i mean they PARKED THEIR ASSES ON THEIR SEATS WHILE THEY DESIGN GIMME. Mic drop. Happy with that one. A big design focus in may has been on Gimme UX, which seeks to offer a new type of UI for Yearn. More to come on that in future updates. Finally, yCRV gained a fancy new UI befitting its fancy new backend. As the irish say, at the bottom of every rainbow is a UI designer cursing the devs.
Let’s be honest, no need to worry about the devs trying to touch grass. Which is lucky because they’ve been busy on yearn.Fi, yETH, yCRV, and yDaemon. As you can see from the list below, the team has been hard at work on a range of product improvements, maintenance and bug fixes. A big focus has been yDaemon enhancements - because why wouldn’t you want to spend your summer wrestling with APR calcs? Don’t fomo too hard.
Fixes:
New Features:
Vault Logic Improvements:
Sorting Paradigm Shift:
UI and Security Adjustments:
Aesthetic and Performance Enhancements:
Precision and Consistency:
New Hooks and Configuration:
Additional Features:
New Features:
Performance Improvements:
Bug Fixes:
Miscellaneous:
Elvalandro
commented
4 months ago Hello. Another month, another fresh batch of updates straight from the MOM oven. Let’s go.
The creative team has been experimenting with a more consistent schedule of tweets aimed at increasing engagement. Instead of irregular postings, we are now tweeting with a much more regular cadence to keep an audience engaged and maintain a steady presence on social media. This approach helps build a more predictable and engaging social media experience for our followers.
In addition to this, we also developed a foundational system to assist the Yearn Devs in creating more product-focused tweets. This system provides guidelines, templates, and best practices to ensure that the tweets effectively communicate product features, updates, and benefits. The goal is to make it easier for the developers to share relevant and engaging content about their products, thereby driving more interest and interaction from the community.
This month's major highlight is the exciting launch of the Yearn x Pendle Vaults. We've just unveiled our launch campaign, featuring an launch film that showcases the benefits of Pendle Vaults (over vanilla Pendle) new offering.
We have developed an exciting new system for partner pages at Yearn called ‘Yearn X’. This system ensures that whenever a protocol hosts its vaults within Yearn, a dedicated partner page is created. These pages are designed to highlight the vaults, facilitate marketing efforts, and provide a unique link for each partner. Additionally, these partner pages will be prominently featured on the Yearn landing page.
Yearn partners can choose from five different templates, which they can customize with their content and images. They also have access to our custom illustrations. This design system, featuring adaptable components and a versatile color palette, ensures that while partner landing pages maintain a consistent look and feel, they also retain a unique identity. Furthermore, we have developed a comprehensive instruction manual to assist partners in navigating the process. On the front end, a new library will be created to streamline integration for each partner, ensuring a seamless and efficient setup.
There are also a boatload of enhancements and fixes across the Yearn ecosystem products: yearn.Fi, yDaemon, and Yearn X. These updates aim to improve user experience, expand functionality, and ensure robust performance across platforms.
In yearn.Fi, we have introduced new features like v3 staking booster flow and Pendle Auto Rollover vaults, while also addressing critical fixes and updating dependencies. yDaemon has received important updates, including the addition of a simplified vault structure and enhancements to APR calculations. Finally, Yearn X is gearing up with the initial implementation of the Yearn X Pendle app and preparations for the monorepo initiative.
Here’s a detailed look at the key updates:
Chores:
Fixes:
Features:
Chores:
Fixes:
Features:
Features:
Elvalandro
commented
3 months ago It’s July, and as Nelly once sang “it’s getting hot in here, so post a comprehensive update on Github.” He was so underrated wasn’t he… MOM’s been busy, see the latest and greatest of what we’ve been up to.
In July, we launched a new process designed to assist developers in creating more comprehensive and engaging product threads. This initiative has already yielded positive results, with notable contributions from the yCRV and Pendle development teams. Their efforts have significantly enhanced the visibility and understanding of our products.
Our social media strategy continues to deliver substantial growth, with a 10% increase in impressions (reaching a total of 1.2 million), a 105% increase in profile visits, a 60% rise in replies, and a 35% boost in likes.
This impressive growth can be attributed to our targeted approach to content creation. We've been focusing on producing content that actively encourages engagement from our audience. By asking thought-provoking questions, initiating discussions, and encouraging feedback, we've managed to foster a more interactive and responsive community. This strategy has not only increased our visibility but has also strengthened our connection with our audience, leading to more meaningful interactions and a more robust online presence.
E.g see the 3M engagement chart here:
We also launched Gimme on Polygon, introducing a new user interface for Yearn Vaults. This launch was a collaborative effort with the Polygon team, featuring co-marketing initiatives and support from Polygon's main account, Marc Boiron, the Polygon DeFi team, and others.
The release of Gimme involved significant design input and updates. We are already working on version 1.1 to further enhance the user experience and interface for new users. This includes developing a more convenient withdrawal process and creating various displays for opportunities to make them more appealing. Our new landing page and about page reflect these changes: While a smaller version of the about page is currently live, we will deploy the updated version soon. Throughout the release process, we continuously reviewed the production site, making necessary updates such as adjusting sizes, margins, and paddings across the website. Regarding the withdrawal flow, the current version allows users to withdraw funds in the same token they deposited. This feature is also integrated into the main earn modal and the upcoming version will enable withdrawals in any token and feature a revamped design. Additionally, we are experimenting with displaying opportunities through aesthetically designed cards instead of a simple list, though this is still a work in progress. We also updated the Yearn.fi landing page, introducing more unified product cards. However, we plan a much more significant update in our next BR with the goal is to create a brand-new, more appealing interface with a convenient navigation system that includes filters, categories, and search functionality. Additionally, we are refreshing the header for a modern look. As part of this redesign, we created new templates for Pendle Vaults, incorporating another in-house illustration to maintain visual consistency.
Devs don’t like to talk much, so instead here’s a borderline autistic list of every improvement shipped on Yearn front ends this month:
Elvalandro
commented
2 months ago Ah august. If you live in Europe, you’ve probably taken the whole month off. But if you’re part of MOM - you’ve been grinding hard in a windowless room without even a rickety old fan for company. Oh well. Let’s read an update shall we?
In August, our efforts were primarily directed toward promoting Pendle and Arb, as well as enhancing visibility for our Vaults, Gimme, and launching Yearn X. One of the main takeaways, from the past couple of months, is that while meme content can drive strong engagement and attention, it’s essential to complement it with more product-centric marketing. Moving forward, we’ll be placing a stronger emphasis on this balanced approach. August also saw us create a comprehensive launch plan for Yearn X and new YearnFi redesign - with that content set to go live in the coming days!
Much of our recent design focus has been on improving core UX across the Yearn suite of products. Last quarter we launched Gimme, and more recently we launched yearn.space as a new far simpler way to navigate Yearn Vaults optimized for protocol partners. Alongside these flagship launches, here's a detailed look at the recent design work:
The goal was to create a fresh UI design for 1up, building on their existing logo, prototype and provided specifications. We developed a comprehensive concept that included the overall vibe and style, color palette, typography, and essential UI elements like inputs and buttons. This concept also incorporated a distinctive tone of voice inspired by retro RPGs, aligning the copy with the visual style and enhancing the overall user experience, as the project required a retro gaming theme. We also created several custom illustrations in-house to complement the design. Once the concept was approved, we designed the entire protocol, adhering to the user flows specified in the documentation. This involved crafting 40 screens plus mobile versions. The design is now complete and ready for development, which will be handled by a third party. Deliverables include branding (logo, color palette, fonts, illustrations, tone of voice) and a new UX/UI design for the protocol.
We're currently in the fine-tuning phase, where we're testing various screens and adjusting UI element sizes to ensure they fit perfectly across all devices. It's a meticulous process, as we strive for the main page to look flawless. We've achieved a great look on the desktop and are now concentrating on optimizing it for mobile.
The objective was to enhance the UI and UX by building on the existing yETH design. This involved introducing a new accent color and incorporating animated illustrations that aligned with the updated theme. Additionally, several UX improvements were made, including the removal and merging of certain pages based on the provided specifications. The updated UI is now fully prepared for development.
We developed a series of custom illustrations, complemented by relevant memes, to spotlight the Vault of the Week. Each week for four consecutive weeks, a new illustration was crafted to ensure consistency and engagement, effectively drawing attention to the featured vaults.
We’re excited to share a comprehensive set of updates and improvements across our platforms aimed at enhancing functionality, user experience, and system performance. This release addresses key issues and introduces new features that significantly improve our suite of tools and applications. An essential component of our ongoing efforts is the development of a redesigned Yearn landing page. This pivotal update aims to significantly enhance the discoverability and visibility of Yearn’s suite of applications and our strategic partners. By serving as a central hub, the new page will streamline access to Yearn's offerings and foster greater engagement within our ecosystem, marking a critical advancement in our work. These updates are designed to streamline user interactions, ensure data accuracy, and enhance the overall performance of our platforms.
Our primary focus has been on the development of YearnX, with an emphasis on resolving bugs and enhancing the codebase. We have systematically identified and addressed various issues to improve the software’s stability and performance. Our efforts have also included refining existing features and implementing strategic improvements to ensure a more robust and efficient system. By dedicating substantial time and resources to these tasks, we aim to deliver a more reliable and optimized YearnX experience.
Elvalandro
commented
1 month ago Another month another MOM creative team update. As promised in last month’s update, September saw a push for more product marketing over memes - with a concerted effort on yPT Vaults, Vaults of the Week series, Yield optimization content (dropping soon), Yearn X launch and getting ready for the full yearn.fi rebrand coming soon.
However, MOM continues to experiment around more engagement content with campaigns like ‘intern’s meme review’ and more.
MOM also spent September preparing launch films and content for the upcoming Yearn.Fi rebrand so stay tuned for that. Super hot fire.
This update outlines the ongoing development efforts across multiple Yearn Finance projects, demonstrating the continuous upgrades in the ecosystem commitment to improve both user experience and platform efficiency through meticulous reviews, UI refinements, and deeper integrations.
Scope
Hello everyone.
MOM here. Your friendly neighbourhood DeFi studio which houses front end and creative services under one (virtual) roof. Our small but mighty team of devs, designers and creatives specialises in building DeFi front ends and creating compelling crypto native marketing (or dropping non stop bangers as the kids say).
As a service provider to Yearn, MOM is committed to working closely with Yearn's core teams to understand and deliver on their front end, design and creative needs.
Let's get into our budget proposal shall we? (Rhetorical question innit).
Scope of Work
Below is the scope of work MOM is expecting based on conversations with various yTeam stakeholders and covers design, front end and marketing.
Plan
MOM will work closely with the above Yearn project teams to understand their design, front end, and creative needs.
From there, MOM will do what we do best. Designing and developing delightful UIs that help users interact with the protocols built by the aforementioned yTeams - as well as creating best in class organic creative comms for social media. Helping Yearn projects capture attention and mindshare in a very noisy crypto market.
As Yearn grows with new yTeams building new protocols - MOM plans to continue to scale its team to provide Yearn with top quality service.
Deadline
2023-07-31
People
MOM is a team of 14 crypto native devs, designers and creatives.
Money
Our grant request covers front end development, UI/ UX design, web copy, creative comms, branding, maintainance, bug fixes, and infastructure costs associated with hosting domains and dapps across the range of Yearn projects listed above.
Amount (Total)
365,250 DAI
Wallet address
XXX
Reporting
Monthly