Blockworks Digital Asset Summit 2022 (DAS) is an institutionally focused crypto conference for asset managers and financial services professionals. @omgcorn will be attending the event and representing Yearn.
During this two day in-person event, industry leaders from the world of finance and digital assets will gather to discuss crypto from the perspective of industry practitioners.
For Yearn business development efforts, events like this one are a great opportunity to connect with a ton of the right people. New — and renewed — alliances, partnerships, product integrations, and strategic relationships of all kinds can be sparked or strengthened with a little focused face time.
Attending this event will allow us to 1) uncover new leads, 2) better understand current DeFi needs of institutional customers and how best to target them for integration and partnership initiatives, 3) assess current market trends and competitor areas of focus, and lastly strengthen relationships with existing institutional partners.
Funding Yearn attendance at DAS is a worthwhile investment as it will drive the following outcomes:
Lead Generation: The event includes a sizable number of notable institutional attendees (including Fidelity, Quill, Valkyrie, Compound Labs, JPMorgan, Fireblocks) who we aim to target for integration, strategic partnership, business development and overall TVL increase efforts.
Market and Competitor Analysis: Event attendance will help us stay up to date on current trends within the industry, particularly as it pertains to institutional needs (an area of focus that Yearn currently had a blind spot to). Based on the attendees and planned talks, we also anticipate this event will help identify new investment-worthy product offerings.
Relationship-building: Event attendance will help solidify relationships with existing partners and build relationships with prospective partners we have been unable to reach virtually or have had limited success with targeting for yearn integration. It will also allow us to grow our network and build our rolodex of POCs we can reach out to for partnerships.
Awareness: Bring awareness to Yearn. Attending this event events will increase the chances of mingling with our ideal prospects. We want them to know who we are, what we do, how we work, and where we are headed. Word of mouth is a great way to grow and expand.
ROI
The cost of attendance is under 3k and the potential positive return should we secure a institutional partner would be at least 4x. Institutions represent a small percentage of current users of Yearn's B2B product. In order to remain competitive during and post the bear market, it will be critical for Yearn to target this audience to increase TVL.
Out of Scope:
We are not seeking sponsorship of the event but given budget cuts merely requesting funding the attendance of one Yearn contributor.
Plan
Plan of Action:
Prior to the event: (B2B team will own this)
Target specific speakers and sessions.
Schedule coffee/lunch meetings with current and prospective partners who will be in attendance
Develop lightweight collateral to be shared during the event. Develop a plan for how we will present the useful tactics, insights, statistics and case studies with interested parties.
Schedule interviews with media attending the event
During the event:
Networking during event with attendees.
Meetings with current and prospective Yearn institutional partners that will be attending the event.
Distribution of collateral
After:
-Fast follow-ups with potential leads post the event to solidify partnerships/next steps
-Knowledge-sharing with B2B and engineering team
Deadline
2022-09-24
People
@omgcorn will be attending the event
@farrah: will support post-event and pre-event workstreams noted above
Scope
This budget request is to fund Yearn attendance at the Blockworks Digital Asset Summit.
Blockworks Digital Asset Summit 2022 (DAS) is an institutionally focused crypto conference for asset managers and financial services professionals. @omgcorn will be attending the event and representing Yearn.
During this two day in-person event, industry leaders from the world of finance and digital assets will gather to discuss crypto from the perspective of industry practitioners.
For Yearn business development efforts, events like this one are a great opportunity to connect with a ton of the right people. New — and renewed — alliances, partnerships, product integrations, and strategic relationships of all kinds can be sparked or strengthened with a little focused face time.
Attending this event will allow us to 1) uncover new leads, 2) better understand current DeFi needs of institutional customers and how best to target them for integration and partnership initiatives, 3) assess current market trends and competitor areas of focus, and lastly strengthen relationships with existing institutional partners.
Funding Yearn attendance at DAS is a worthwhile investment as it will drive the following outcomes:
ROI
The cost of attendance is under 3k and the potential positive return should we secure a institutional partner would be at least 4x. Institutions represent a small percentage of current users of Yearn's B2B product. In order to remain competitive during and post the bear market, it will be critical for Yearn to target this audience to increase TVL.
Out of Scope:
We are not seeking sponsorship of the event but given budget cuts merely requesting funding the attendance of one Yearn contributor.
Plan
Plan of Action:
Prior to the event: (B2B team will own this)
During the event:
After: -Fast follow-ups with potential leads post the event to solidify partnerships/next steps -Knowledge-sharing with B2B and engineering team
Deadline
2022-09-24
People
@omgcorn will be attending the event @farrah: will support post-event and pre-event workstreams noted above
Money
Expenses for Blockworks Digital Asset Summit
Train - $250 Hotel - $700 Event Tickets - $1,300 Collateral Materials - $200
Amount
2450
Wallet address
0xB9c68fad15546b6530A08a2b2BD04C0D2B87109D
Reporting