[Research] Competitive Analysis on Yearn Docs

yearn / yearn-marketing

This repository includes all marketing issues and workstreams

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[Research] Competitive Analysis on Yearn Docs #48

Open bluewillow870 opened 2 years ago

bluewillow870 commented 2 years ago

Description:

Analyze the docs pages of top DeFi protocols and DAOs. Document common themes, what different protocols are doing well and how we can improve.

bluewillow870 commented 2 years ago

ive started some work on this but need help

tibet-ertan commented 2 years ago

Hi sir, would love to help

djgano commented 2 years ago

I can pick this up. @bluewillow870:

do you have notes to share?
I could capture in MIRO (or elsewhere if there's a better suggestion). if Miro, can I get added to the Yearn team there?
I could assign myself this and add to marketing board: in progress. Do I need permission for that?

bluewillow870 commented 2 years ago

i've co-assigned it to you and marked it in progress. i will send you a link to my notes in telegram. yearn doesnt have a shared miro account so you can use figma or miro.

tibet-ertan commented 2 years ago

@bluewillow870 I also would like to contribute, if you guys still need help.

djgano commented 2 years ago

Per @bluewillow870, it sounds like the concern is more around transparency of our development efforts as communicated via the engineering blog. Thus, I've focused on that as opposed to the docs.

Here's some intial analysis. https://miro.com/app/board/uXjVOCNPGgU=/?invite_link_id=763091904851

Other contributors welcome!

bluewillow870 commented 2 years ago

@bluewillow870 I also would like to contribute, if you guys still need help.

can you reach out on telegram @farrahmay, i will start a group to continue collaboration

djgano commented 2 years ago

I've completed some more analysis, looking at Uniswap, Polygon, Chainlink, Solana & Synthetix.

In comparison, Yearn is actually writing good content, with good frequency.

What could be improved is: discoverability and readability.

For discoverability, a blog link is needed on Yearn.Finance I haven't assessed to what degree these posts are distributed through other channels like twitter.

For readability, blog.yearn.finance faces some UI challenges (especially on mobile). Best would be to introduce a new overall design. Or some simpler improvements could still help, like:

consistent image and headline sizes in the hero layout so the content displays as a grid
better font sizing
better layouts for some of the articles

For details, refer to the Miro board: https://miro.com/app/board/uXjVOCNPGgU=/?invite_link_id=763091904851

Fluttar commented 2 years ago

@bluewillow870 @djgano I've taken another look at the Miro board (I like using Uniswap). Please can you let me know what you would like support with so I can help? Cheers