write joburg trip ad series ad script

[CIEspost]

use the places we stop at along the way

See script here

https://docs.google.com/spreadsheets/d/1mAAe3GMXWNJjFnLyb9SObhSE_54zor8jGSy59DOZspU/edit#gid=0

[zacck-zz]

What does this task need ?

[CIEspost]

Dont be Hungry Be Hapi

Dont be Thirsty Be Hapi

[CIEspost]

Person sitting at campsite and then person sitting with friends in restaurant having special @zacck do you think you can do this for us as in you will always be the actor? Maybe Nadine can also be the person sometimes?

But mainly I would like to find out if you think this idea would work logistically for us, because that would mean we need to get footage of us 3 sitting at a table eating something aka specials? What would be a cheap way of doing this you think?

[CIEspost]

write same format type script as animals series because we will be making ads like documentaries on this trip it is important to see what will be best for this doccie type production possibilities

[CIEspost]

• [ ] we need to do research on how many videos we need in this series

[CIEspost]

The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build.

[CIEspost]

The success of this video comes down to two things: a clear, unwavering message and a company with a personality.

[CIEspost]

The videos are minimally expensive, product-focused,

[CIEspost]

what's singular about this product launch video is how well the company knows its audience and the problem it's trying to solve.

[CIEspost]

The best product videos focus not on the product itself, but on the stories of the people who use it.

[CIEspost]

the pervasiveness of communications tools in our lives. In it, he explains that technology doesn't truly get interesting until it becomes so ingrained in our lives it turns invisible. No product video shows this "invisibility" of really good products better than Google's "The Web is What You Make It" series.

[CIEspost]

It's a video about experience, not software, and that is arguably what the company truly creates.

[CIEspost]

I want to end this list with a bit of an anomaly, because it pushes at the boundaries of what can be considered a product video and, as such, opens up all sorts of opportunities.

InVision, a prototyping, collaboration, and workflow platform wants to empower designers -- their primary users. Much of their content strategy is bent on this mission. This year, InVision will launch a documentary on the role of design in the modern business.

Design Disruptors looks at how 15 top businesses prioritize design in their products and overall user experience. Unlike traditional product videos, Design Disruptors will run in theaters and on Netflix. And unlike traditional product videos, Design Disruptors never actually promotes the product. The goal is bigger than the product.

[zacck-zz]

Ah then we can do some of this targeting our users and clients separately.

[CIEspost]

Yes exactly what I thought, @zacck lets start writing some ideas somewhere about this type of content

[CIEspost]

@zacck i am thinking, why dont we take the videos we have now and try and get seperate ads from them, and instead if using only 1 video, we will have various ones and they will all be much shorter (15 secs)

• i think these a should be done asap this is going to be a range that markets to users specifically?

[zacck-zz]

I see lets plan how to break this down and approach it