Acquisition Page

[twsswt]

Allows experimentation with acquisition variables and presentation of outputs as graphs and key metrics.

Linear (Ads, search and Type ins...)

Compounding growth loops (express as graphical functions)

Be able to see acquisition growth over time, e.g. time series graph, different cohorts etc (look at visualisations in Mark's course to illustrate).

• customerSurname rather than crSrn or Surname for all identifiers be literal.
• unit tests for business logic. Don't unit test your front end.
• Small methods (15 lines absolute max). A method should just do one thing.
• Minimal comments

Bad documentation looks like this:

/**

• Update's customer's credit card
• @param creditCardNumber the credit card number

• **/ updateCustomerCreditCard(String creditCardNumber, String securityCode, Date expiryDate){

}