guapg
commented
2 weeks ago Marketing Plan
Target Audience Software engineers, tech leads, startups We should try to spread the first 10 users to various sectors in the tech industry so that when we ask for input we get a wide range of opinions.
Outreach Channels LinkedIn Twitter Github Reddit We can use any of these social media to reach our target audience and can use hashtags relevant to finding them. (#BetaTesting, #ProjectManagement, #SoftwareDevelopment, etc.)
Creating Exclusivity IS KEY Create a dedicated beta sign-up page highlighting the benefits of being an early user. Announce limited beta on LinkedIn and Github since the following presence exists. Emphasize exclusivity and early access to new features. Messaging people directly on LinkedIn and Github should be our go-to; we need to formulate a hook to make sure we sound generous and that joining the beta is for their benefit rather than ours. Incentives can be that early beta users have early access to new features and can have a direct influence on future product development
Community Feedback Getting feedback through Slack or Discord would be ideal for us to keep track of beta users' experience. Regularly updating them with sneak peeks of upcoming features would also be very interactive.
@guapg
Find out ways of how we'll be able to get our first 10 users to try out this platform, make an entire strategy on what routes, we'll be taking, what platforms we'd use, etc. Create a report for it (like a list or whatever)