zwetan / as3-universal-analytics

Google Universal Analytics for AS3
Mozilla Public License 2.0
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Is it possible to detect User Gender/Age/Location? #33

Closed pitanello closed 7 years ago

pitanello commented 7 years ago

I know Google Analytics allow you to know more about your users but i didn't find anything related in the API of this library, should i use Firebase instead? Thanks!

zwetan commented 7 years ago

Because it is not done with the API, those demographics are detected on the backend.

documentation for Google Analytics About Demographics and Interests

documentation for Firebase Automatically collected user properties

see How Google determines demographic information from AdsWord

When people are signed in from their Google Account, we may use location signals and demographics derived from their settings. Consumers can edit their demographic information by visiting Ads Settings. In addition, some sites might provide us with demographic information that people share on certain websites, such as social networking sites.

For people who aren't signed in to their Google Account, we sometimes infer their demographic information based on their activity from Google properties or the Display Network. For example, when people browse YouTube or sites on the Display Network, Google may store an identifier in their web browser, using a “cookie.” That browser may be associated with certain demographic categories, based on sites that were visited.

All those services: Google Analytics, AdWords, AdSense, Google Display Network, Firebase, etc. use the same logic.